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About Us

Our Business

Since our launch in 1982, The Cannata Report quickly became a leading domestic and international management media resource for the independent office products and workflow solutions dealer channel. We have subscribers in nine countries and have enjoyed a reputation for providing industry-renown editorial, analyses, and opinion regarding this business for over 30 years. As this independent dealer model continues to evolve and expand into a comprehensive managed services provider, IT management, production print and beyond, we remain at the forefront of the transition.

While we write specifically for the independent dealer channel, our audience includes all major industry hardware manufacturers, leasing companies, software providers and more.  Our industry lauded expertise, relationships and content draw audiences from virtually any business who has existing business relationships across the channel or who is interested in connecting with and penetrating the channel.

The Cannata Report media portfolio, which also now includes Version 2.0 of TheCannataReport.com, is owned and operated by our parent company Marketing Research Consultants LLC. MRC’s media portfolio also extends across social media via The Cannata Report Facebook page, Twitter page, LinkedIn page and YouTube channel.

MRC itself provides consulting services that assist those who wish to either penetrate or broaden their market position across this highly effective and profitable channel of distribution. In the 34 years that MRC has been in business, we have provided consultative services for every major copier and multifunction printer manufacturer in the world.

Our Mission

In a climate where content has become increasingly compromised by advertising, The Cannata Report continues to deliver unadulterated coverage specifically tailored for the independent dealer channel that is uninfluenced by our sponsors, consulting clients or advertisers.

In an era were evolution is inevitable, The Cannata Report focuses on the attributes of an independent channel of distribution—and makes every effort to challenge our audience and encourage them to embrace change by viewing it as an opportunity to win.

In a media age cluttered by many excessive, intrusive, and convoluted messages, The Cannata Report attempts to engage our audience with relevant news and opinion—information it can access, search for, comment on and share from connected devices anywhere, at anytime.

In a time where many individuals and businesses have become increasingly self-involved, The Cannata Report celebrates its successes by giving back—raising money to help children in need and to create research endowments to combat the most deadly of diseases.

Our Services

For inquiries, proposals and quotes pertaining to the above, contact:

CJ Cannata
(917) 514.9501

Our Family

Frank G. Cannata,  Editor-in-Chief and Publisher

Frank G. Cannata,
President, Editor-in-Chief and Publisher

Frank G. Cannata, President of Marketing Research Consultants LLC (MRC), is an acknowledged leading analyst in the copier/office products and workflow solutions industry and the voice of the industry’s independent dealer network.

Frank serves as Editor-In-Chief and Publisher of The Cannata Report, a monthly magazine that focuses on the independent dealer channel and their efforts in the office products and workflow solutions industry. To meet the demands of the digital age, he authorized the creation and recent substantial update of TheCannataReport.com, which features digital-only content and tools. These include our “Live Wire Blog” (brief news bites and press releases), our recently launched “This Week” (more in-depth stories and opinion), and our recently launched “Video” channel. The Cannata Report also maintains an active presence across our Twitter, LinkedIn, Facebook and YouTube platforms.

After serving four years in the United States Marine Corps as a commissioned officer, Frank began his career in the office equipment industry in 1970, with Saxon Business Products. He went on to serve as a senior marketing executive with Saxon Industries, Royal Business Machines and Canon U.S.A., Inc.

In 1979, Frank established Marketing Research Consultants Inc., to provide consulting services to foreign manufacturers that were entering the United States marketplace at that time. In 1982, Frank began publication of The Cannata Report (initially titled Office Machine News), which has a worldwide audience. In 1985, he established the original Live Wire, as a facsimile transmitted monthly news service to subscribers as a supplement to The Cannata Report.

Frank has spoken at industry seminars, trade shows, before manufacturers meetings and has moderated panels around the world. Marketing Research Consultants LLC hosts The Cannata Report Awards ceremony every year, which began as a breakfast in 1986. For 11 years this event concentrated solely on issuing awards that recognized the leading manufacturers and their senior executives in the industry.

In 1997, The Cannata Report awards ceremony format became a dinner. In addition, at the urging of several industry leaders a charitable component was added. Since that time approximately $1,000,000 has been raised for charities such as Childhelp USA, Glide Foundation, the V Foundation for Cancer Research and scholarship endowments at CalTech, St. Mary’s College, Seton Hall University and St. Ignatius Prep.

A graduate of Seton Hall University, Frank has served as past president of the Connecticut Alumni of Seton Hall University and received the institution’s Humanitarian of the Year Award in 1994. He currently serves on the Advisory Boards of the Stillman School of Business and the Alberto Italian-American Institute of his alma mater.

Frank has aided in the creation of four Chairs in Italian Studies, including the Noether Chair in Modern Italy History at the University of Connecticut; the La Motta Chair in Italian Studies at Seton Hall; the Graziedio Chair in Italian Studies at California State University Long Beach; and the D’Amato Chair in Italian-American Studies at SUNY Stony Brook. He has served for 25 years as Chair of the Italian Studies Committee for UNICO National and expanded this organization’s efforts to help create the Valente Book Collection, an Italian-American Institute and endowed programs for students to study in Italy.

Carol C. Cannata Senior Vice President, Client and Creative Services Marketing Research Consultants LLC

Carol C. Cannata
Senior Vice President, Client and Creative Services

Carol C. Cannata is a renowned interior designer and owner of Creative Consultants, a full-service design company for residential and commercial interiors owned and operated by Marketing Research Consultants LLC. Carol is a graduate of the New England School of Art (now housed at Suffolk College) and began her career as a fashion designer in New York City working for such garment industry leaders as Garland, Prides Crossing and Grass Hopper. Transitioning into interior design, Carol opened launched the Creative Consultants Interior Design studio in 1983, and quickly amassed a client base throughout the New York Metropolitan area and New England.

Carol also serves as Senior Vice President of Marketing Research Consultants LLC by providing insight on moves within the office equipment industry. She has attended various seminars and trade shows in addition to national meetings by office equipment manufacturers throughout the United States.

Carol played an integral creative and strategic role in the 2013 rebranding of The Cannata Report media portfolio and is primarily responsible—and garnered noteriety across the industry—for producing our events, from dinners and cocktail parties with subscribers and clients to our highly-anticiapted Annual Awards & Charities Dinner.

Charles J. Cannata (CJ) SVP, Brand Strategy and Development Marketing Research Consultants, LLC

Charles J. Cannata (CJ)
SVP, Brand Strategy and Development

Charles J. Cannata (CJ) joined Marketing Research Consultants LLC in 2012 with over 15 years of integrated marketing and branding experience in the consumer media and entertainment businesses. CJ served in a number of positions for corporations such as Time Warner, Inc.; Martha Stewart Living Omnimedia, Inc.; and FHM (For Him Magazine), one of the largest men’s lifestyle media brands in the world and the leading men’s lifestyle media brand in the United Kingdom with 20+ international digital and print editions across four continents. Key roles specifically included Director of Integrated Marketing, Corporate Sales; Director of Marketing and Branding Solutions; and Creative Services Director.

A creative-minded critical thinker, CJ has amassed a highly diversified skill set throughout his career to date across several critical areas: These include concept creation and activation; production management and product placement; creative direction and copywriting; and content strategy across print, digital, cable/broadcast, mobile, social medial and event outlets. CJ has leveraged his expertise to increase brand awareness, brand engagement and sales with clients spanning several divergent categories and target audiences, including Chrysler, Heineken, Kraft Foods, MTV Networks and Verizon among several others.

In addition to contributing to the creation of Emmy Award-winning “Book Obsessed” digital web series for Barnes and Noble, CJ has won two integrated marketing awards for programs developed and executed for Levis-Strauss and MillerCoors during his respective tenures at Time Warner and FHM. Another notable accomplishment was critical role he played in driving upwards of $100 million in total revenue for his past collective employers.

During his tenure at Marketing Research Consultants LLC, CJ has leveraged his experience to update, redesign and expand Marketing Research Consultants’ media portfolio. His efforts include a complete redesign of The Cannata Report, the July 2013 launch of TheCannataReport.com, the evolution of Live Wire into a blog, the July 2015 launch of TheCannataReport.com Version 2.0, featuring continued expansion of digital-only content and the creation of social media pages across Facebook, Twitter, LinkedIn and YouTube and the rebranding of The Cannata Report Awards & Charities Dinner. In late 2013 CJ also launched an integrated marketing and advertising sales business, which is predominantly responsible for the company’s overall 60% growth rate from 2014–mid-2015 and has played an active role in securing additional consulting contracts. To learn more about CJ’s accomplishments and skills from others, view his recommendations and endorsements on LinkedIn.