Epson America, Inc. has announced Cornerstone – a new Print as a Service program for IT resellers selling to small and medium sized businesses. The Cornerstone program helps resellers build long-term relationships with customers, capture the full end user system revenue and margin, while reducing the IT VARs’ overall cost to serve their customer according Epson.
Cornerstone is a tool that assists resellers to build long-term relationships with their customers. Via the cloud-based Cornerstone web portal, IT VARs can generate a three-year print agreement for the latest business class Epson WorkForce Pro inkjet printers, including a limited full-term warranty and automatic supply delivery. The IT VAR receives the full revenue and margin for all hardware and warranty upfront as well as the full value of ink over the term of the agreement. Cornerstone supports the IT VAR with billing, service and logistics support.
“Epson built the Cornerstone Print as a Service program to offer resellers a tool to build long-term and profitable customer relationships,” said Larry Trevarthen, director of business imaging, Epson America, Inc. “With the market trends shifting from selling devices to selling services, resellers are looking for tools that ensure they retain the long-term relationship with their end users while also receiving the full value of that relationship, especially IT VARs that are currently selling on a transactional basis and may not have the ability to maintain ongoing service and support.”
Through Cornerstone, resellers can develop and sell a print agreement that is integrated with reputable and industry leading partners including: Great America Financial Services for monthly billing and tax management, PrintFleet for device management and Synnex Corporation for distribution and automatic supplies replenishment. With printer service led by Epson, minimal support from the reseller is required.
The Cornerstone program includes solutions for building and sharing a quote for one device up to a fleet of products; contracting with the end user electronically; monitoring the device for service and ink needs; resolving all installation, service and ink supply needs; and billing and reporting on a monthly basis.
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