Visual Edge has announced the acquisition of COUNSEL and Midwest Office Automations (MOA). The acquisition marks Visual Edge’s 22nd since it started acquiring companies nationwide.
“As we continue to build out our national strategy, our focus remains seeking successful entrepreneurs, like Joel Longtin, who want to join our strategy,” says Visual Edge’s vice president of business planning and analysis, David Ramos.
COUNSEL and MOA are total office solutions providers of copiers, printers, 3D printers, document management, and IT services. While Visual Edge provides back-room efficiencies and administrative support to both organizations, the day-to-day operations of the companies will remain unchanged, serving the western half of Iowa (COUNSEL), led by Mark Rasmussen and the eastern half of Nebraska (MOA), led by TJ Goltl.
“Joel will continue to run both operations the same way he has since the day he owned them,” added Ramos, “We wanted COUNSEL and MOA for a few reasons—Joel’s extensive business acumen, his company track record of success and the footprint of both businesses.”
The company, founded 27 years ago, is no stranger to mergers. In fact, COUNSEL and MOA are the products of four previous acquisitions. In 2004, Joel and Karen Longtin bought Bro Business of Harlan, IA and changed the name to COUNSEL. In a strategic move in 2011, the Longtins acquired MOA and expanded their technology offerings to Nebraska, maintaining the leadership position of its minority partner, Goltl.
“Successful businesses are driven by the satisfaction of their customers and their employees, and I am constantly evaluating how we can deliver the absolute best experience for both,” says Longtin. “In an industry that is rapidly evolving and consolidating, this partnership supports COUNSEL and MOA now and into the future.”
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