Canon CEO Joe Adachi presents his vision for the future at Canon One—a vision that extends well beyond the company’s office and print technologies.
In keeping with the NCAA Basketball March Madness time of year Canon put on a full-court press at its One Canon event in Boca Raton, Florida March 8-9.
The theme of One Canon is meant to convey, in my interpretation, that no matter what status you hold—customer or partner—there is only one Canon and the aim is to integrate more closely all groups under a single umbrella.
Make no mistake about it, this was a press event as well and all the major players were represented. It was as large a press turnout as the Canon press briefing we attended last August.
This was good to see because it reflected a growing awareness that Canon understands that it has a strong story to tell and does not need to hide anything it is doing from the press. In the final analysis, if you are honest with the press the press become amplifiers of the corporate message. Based on what we learned in Boca Raton, Canon should be pleased with the level of positive comments they received from the press and analyst community.
My only caveat to that is Canon must also understand that if we offer constructive criticism on their activities, decisions or interactions with independent dealers, they will view those comments objectively. Shooting the messenger only reduces honest feedback.
Joe Adachi, CEO, Canon USA, Inc., started the program with a brief history about himself. He has spent nearly 50 years with Canon and 29 years of it in North America. He said that he appreciated the press turning out for this meeting and that he viewed this as an opportunity for Canon to learn from (print) experts.
“I have learned a lot from every country I have visited and have always enjoyed learning from the people that I meet,” he said.
He then shared details of Canon’s financial performance, noting that Canon’s 2016 total sales were $31.3 billion with 28% coming from the Americas with office products representing 53% of the total. Canon’s OEM business (HP) represented 24.4%. Adachi also noted that production print continues to be a growth engine for Canon.
He further revealed that inkjet production print is up 32% and that Canon has consistently been in the top three of worldwide patents holders for years, a message that Canon consistently focuses on. When looking at patents filed since 2016, Ricoh was 16th, Xerox was 56th, and Konica Minolta 80th.
An important show for Canon has been the annual Consumer Electronics Show (CES). Adachi observed that this is no longer just a consumer electronics show as it now covers a broad array of industries.
The message was clear, Canon is playing in many different technology areas. Some of those America-based technologies have become key areas of concentration for Canon and include medical and molecular diagnostics as well as healthcare optics and sensors. In addition, Adachi said the company will continue to be actively involved with its camera technology in the motion picture and television industry along with other industries. Canon’s broad capabilities in camera sensor technology now extends to use in space rockets and satellites with Adachi revealing that Canon will become a major player in the satellite business.
If there was a singular message to Adachi’s presentation, it’s that advancing technology will impact and bring changes to many industries. For example, he cited automobiles, which will no longer be powered by gas, and that anybody can produce cars. He concluded his optimistic and far reaching vision of the future of our business by saying, “Let us grow together.”
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