(Pictured above: Left to right: Jonathan Ames, author, screenwriter; Alain Mabanckou, author; Toni Clayton-Hine, CMO, Xerox Corporation; Sloane Crosley, author, essayist; Joyce Carol Oates, author; Joshua Ferris, author; Chip Kidd, graphic designer, author; Jeff Jacobson, CEO, Xerox Corporation. Photo credit: Rod Morata / Michael Priest Photography .)
Xerox sets the page free at book launch at 92nd St. Y.
While we are often invited to fun events to represent The Cannata Report, they’re usually more business-focused than truly fun-focused. A recent exception was Xerox’s “Set the Page Free” event on Friday, October 27, a book launch at the 92nd Street Y in New York City for a special project sponsored by Xerox – the event was certainly more skewed to fun over business.
As part of the project, 14 authors contributed to a book titled, “Speaking of Work: A Story of Love, Suspense and Paperclips.” The evening included a VIP cocktail reception attended by Xerox executives, including CEO Jeff Jacobson and Toni Clayton-Hine, senior vice president, chief marketing officer, and the originator behind the project, along with channel partners, special guests, and seven project participants.
Project participants in attendance included Jonathan Ames, Lee Child, Sloane Crosley, Joshua Ferris, Chip Kidd, Alain Mabanckau, and Joyce Carol Oates. Following the cocktail hour, six of the authors read excerpts from their contributions to the book while Chip Kidd, the book’s designer, offered an entertaining look at the creative process behind the cover design.
The book and event were conceived in support of global literacy and literacy outreach programs of the 92nd Street Y and Worldreader, an organization whose mission is to promote global literacy through e-readers and digital libraries in underserved communities in more than 50 countries.
The readings were engaging and compelling, and overall, Xerox did a terrific job of creating a unique event. It was an honor to be invited and rub elbows with and hear readings by these esteemed writers for a worthy cause.
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