Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc. has announced an expansion to its Professional Services offerings through a partnership with Keypoint Intelligence – InfoTrends, developed to strengthen business development and expansion. The collaboration with Keypoint Intelligence – InfoTrends is poised to help Canon Solutions America customers uncover new inkjet market opportunities and allow them to make informed decisions when entering the fastest-growing sector within the printing industry.
Canon Solutions America recognizes that print service providers (PSPs) need more than leading technology in today's market, according to a Canon press release. To facilitate business expansion and to migrate to high-speed inkjet, they need a strategic business plan that defines the right applications combined with a business strategy to match the capabilities of today's technologies.
"We are committed to developing industry-leading resources that help ensure the success of our customers and our customers' clients and this partnership is guaranteed to further support this goal," said Francis A. McMahon, senior vice president, Marketing, Production Print Solutions, Canon Solutions America. "By offering services provided by InfoTrends, customers can tap into a long history of enabling successful digital printing businesses to help reduce the learning curve for sales teams and realize profitable revenues more quickly. Sales training needs will be addressed with a level of expertise that would take companies years to develop."
Based on experience, Keypoint Intelligence – InfoTrends will deliver Canon Solutions America Production Print Solutions customers the help they need to:
· Understand the inkjet market and technology trends
· Provide objective research and meaningful recommendations for the PSPs business strategy
· Deliver sales training to articulate the value proposition associated with migrating traditional offset to a digital world
Through direct interaction with PSPs and their organizations in a structured workshop, Keypoint Intelligence – InfoTrends will collaborate on how to most effectively position business leaders' products and services for growth, and help to educate their sales force on how to deliver an effective value proposition. This will reportedly be done by developing an action plan with detailed and executable steps to help customers achieve their goals.
"With color inkjet being the fastest-growing sector within the printing industry, the companies that will succeed are those that take the initiative to accelerate innovation, growth, and customer value," said Kate Dunn, director at Keypoint Intelligence – InfoTrends. "We are proud that Canon Solutions America will be including our customer strategy services as part of their portfolio, as they have a clear vision for the future of inkjet and will drive incredible innovation for the industry by empowering their customers through educational resources. Keypoint Intelligence will provide the clarity customers need to help make every decision with confidence."
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