Nuance Communications, Inc. and Seiko Epson Corp. have announced a worldwide strategic partnership to enhance the Epson customer experience by providing Nuance document imaging solutions through Epson distributors and resellers. This new partnership reportedly brings together the low running costs, reduced intervention and environmental impact, and high reliability of Epson printers, with the ability to securely control and manage print and capture to enhance productivity while reducing operational expenses.
Under the partnership, Epson will sell and distribute Nuance eCopy ShareScan and Equitrac Office/Express software on Epson’s innovative family of inkjet MFPs, including its high-speed Workforce Enterprise WF-C20590 and LX-10000/7000 series of linehead technology for SMB and Corporate workgroups. Epson will also integrate the Nuance OmniPage SDK into Epson scanning applications for better OCR accuracy when automating customers’ document workflows and will bundle Nuance Power PDF software with select lines of Epson document scanners.
“Nuance solutions and global support will allow our customers to optimally and securely manage their document lifecycles,” said Koichi Kubota, chief operating officer of Epson’s Printing Solutions Operations Division. “Together with Epson MFPs and scanners, Nuance will help customers gain control over increasingly complicated business processes by streamlining capture workflows and print management to enhance productivity, collaboration and business efficiencies.”
Nuance solutions to be made available to Epson will include Equitrac Office/Express print management and mobile printing solutions, and eCopy ShareScan document capture software for Epson’s Workforce Enterprise/Pro printers.
For Epson’s document scanners, eCopy offers the OmniPage Capture SDK to provide OCR and PDF creation and conversion capabilities into applications. Epson will also have access to eCopy’s Power PDF software for managing PDF workflows.
“Epson stands out in the office market with its inkjet innovation, and adding Nuance software advances their ability to deliver high-quality, high-value and environment friendly customer solutions,” said Chris Strammiello, vice president of global alliances & strategic marketing, Nuance Document Imaging. “With Nuance software, Epson customers can improve document workflows to enhance productivity and create efficiencies. Organizations are also able to gain control of document security to secure protected information against unauthorized access by individuals in and outside of the organization.”
With this announcement, it’s time for our readers to take Epson a little more seriously as a provider of inkjet MFPs and printers. You might even want to add scanners into that mix. Anyway, asking readers to take the company more seriously is not a knock on Epson by any stretch. Rather it’s acknowledgement that the independent dealer channel has by and large ignored the company up until the announcement earlier this year of its high-speed inkjet MFP. The Nuance partnership adds instant credibility whatever the channel Epson sells its products through. The dealer channel knows Nuance and understands the value that its solutions add to a hardware sale.
Meeting with Epson America’s Director of Marketing Larry Trevarthen and Nuance VP Strategic Alliances & Global Marketing Chris Strammiello in New York City at Epson’s Prism of Possibilities product showcase, underscored the commitment of both companies to making this relationship work as well as grow it beyond today’s announcement. Epson still has a ways to go in terms of gaining mindshare in the independent dealer channel for its inkjet products and the value proposition of inkjet, but as dealers look to diversify and differentiate, the talk track just got a whole lot stronger.
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