Xerox’s Ragni Mehta provides a preview of what we will see from Xerox at PRINT 18.
Any reader of The Cannata Report who’s been paying attention knows we’re bullish about production and industrial print. For dealers looking to diversify and generate print-related revenues outside of the traditional office space, there are no better opportunities than production and industrial print.
Last week we spoke with Ragni Mehta, vice president, general manager, cut-sheet business, Xerox, and one of our 2018 Women Influencers featured in our July-August issue. We thought it would be helpful for our readers, particularly those selling production and industrial print devices, or those thinking of selling into those markets, to hear what Xerox will be showing at PRINT 18 (September 30 through October 2), and why Mehta considers it a valuable conference for anyone marketing production and industrial print technology and solutions.
Although Xerox is still assembling its game plan for PRINT 18 regarding its entire product showcase and exclusive announcements during the show, Mehta revealed a few things that will be on display when the curtain rises on Sunday, September 30th.
For one, expect to see a good representation of the Xerox commercial print portfolio, including the Versant digital press although Ragni says it hasn’t yet been decided which configuration of the press will be shown. Xerox will also show some of its own finishing options and potentially some of its partner’s finishing capabilities that can be integrated with Xerox technology.
It is likely the centerpiece of the Xerox exhibit will be the much-heralded Iridesse Production Press that was launched in the U.S. earlier this year. This is a high-speed, six-station color press that combines four-color printing with up to two specialty dry inks in one printing pass and is the only digital press that can print metallic gold or silver dry ink, CMYK and clear dry ink in a single pass. Mehta reports Xerox has received positive feedback on it from customers and partners and to date, the company has enjoyed quite a few new customer placements for the product.
“It’s been well received, this notion of single pass with six different color options is intriguing for a lot of our customers,” observed Mehta. “If people haven’t had a chance to see that platform, it is a unique offering that only Xerox provides in the market today.”
Also slated to be shown at PRINT 18 are the iGen press as well as its inkjet presses.
For companies such as Xerox, attending PRINT 18 is all about building a revenue stream and providing customers and prospects with a representative view of its product portfolio.
Another reason, says Mehta, is “to show our commitment to innovate,” added Mehta. “That’s what we go to these shows for, to show our breadth of innovation that we can deliver to the market. It’s not just about the print technology.”
Software will also be prominently featured in the Xerox booth, including its FreeFlow production print workflow solutions as well as Xerox’s XMPie multi-channel variable data printing software, illustrating how Xerox develops end to end in the printing process.
For dealers or representatives from dealerships, a strong incentive to make the trip to PRINT 18 is to see firsthand what’s new and what’s resonating with buyers. According to Mehta, the majority of foot traffic is graphic communication professionals, commercial printers, and top-level personnel from in-plants.
Interacting with these customers at PRINT 18 allows Mehta to learn about new applications they are employing using Xerox technology and gather intelligence through their requests for future improvements to the technology and software.
While dealers attending PRINT 18 may not have the opportunity to write new business like an exhibitor such as Xerox would, this is still a golden opportunity for dealers to send their production and industrial print specialists to look, learn, and gain a better understanding of the market and the production and industrial print buyer.
To learn more about PRINT 18, click here.
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