HP Inc. has announced the HP Latex R2000 Printer, a hybrid solution for rigid and flexible sign and display printing in one device. HP originally announced its new Rigid Technology at the ISA Sign Expo in March, highlighting how customers will now be able to expand their offering into new, high-value applications while also opening fresh creative ideas and concepts for sign and display.
The first printer in the R Series is the HP Latex R2000 Printer, which made its world debut at FESPA at the HP Yesville booth (#3.2 C20). The printers are commercially available beginning next month.
“Anyone who tracks this industry knows today is a major milestone in printing as we unveil the HP Latex R2000 Printer,” said Joan Pérez Pericot, general manager, HP Large Format Graphics Business, HP Inc. “HP developed this breakthrough technology based on print service providers (PSPs) continued request for an HP Latex printer to print on both rigid and flexible materials using our water-based inks. This introduction is another step forward in how HP creates the best experiences for our customers, continually reinventing the possibilities of print.”
Coupled with the HP Latex White Ink the HP Latex R2000 Printer powers PSPs with versatility through a single ink set, according to HP. Applications such as retail, outdoor signage, window graphics, events and exhibitions, decoration and car wrapping are a possibility.
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