Xerox has announced a six-station color press that combines four-color printing with up to two specialty dry inks in one printing pass. The Xerox Iridesse Production Press is a digital press that can print metallic gold or silver dry ink, CMYK and clear dry ink in a single pass, according to Xerox.
“Iridesse can do things no other digital production press can do, but it’s what it can do for our customers that’s most important,” said Ragni Mehta, vice president and general manager, Cut Sheet Business, Xerox. “We created the press to produce these special effects and digital enhancements cost effectively and in a simplified workflow so our customers can seize the market opportunity and grow their businesses.”
Iridesse, reportedly, eliminates multiple presses and processes usually required for print embellishments.
“Iridesse’s one-pass capability, workflow automation for incorporating metallics and varnishes combined with run-time quality control technology is a differentiator for Xerox and can give print providers a competitive advantage,” said Ron Gilboa, group director, Production Technology, Keypoint Intelligence-InfoTrends.
With two inline specialty dry ink stations, customers can create lucrative applications with spot colors, metallic and mixed metallic gradients, and specialty enhancements. Gold and silver dry metallic inks can be used on their own or layered under or over CMYK to create unique iridescent palettes. A layer of clear dry ink can be added for an extra touch of dimension or texture, according to Xerox.
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