OKI Data Americas has announced that it has named SYNNEX Corporation, a business process services company, as the primary distributor for its entire Business and Office Printing line of hardware and consumables in the U.S.
This collaboration will reportedly simplify the purchasing path for existing resellers of OKI's business and office products, consolidating all hardware and consumables transactions through SYNNEX. The move builds on OKI's existing relationship with SYNNEX and allows the distributor to offer a more robust portfolio of OKI products, supplying resellers with the latest cutting-edge printing solutions at competitive price points and access to more targeted and advantageous promotional programs according to OKI Data.
"At OKI, we have made great strides in our ongoing efforts to transform our business, and we expect this strategic move to provide additional operational efficiencies and drive growth in the channel," said Mark Hansinger, general manager, Office Business Unit at OKI Data Americas. "SYNNEX has been a top distributor for OKI for many years and already serves the vast majority of our reseller base. As one of the top printer distributors in the U.S., SYNNEX has the experience, resources, capabilities and coverage to make them a clear choice when it comes to establishing a primary distributorship."
By expanding their agreement, OKI and SYNNEX will reportedly be able to effectively and efficiently target resellers and end-users in specific vertical markets with various printing needs. Combining OKI's product line with SYNNEX's position in these markets – such as state and local government and education – will enable the two companies to more effectively bring industry-leading printing solutions to a wider audience.
"We are pleased to deepen our relationship with OKI to offer our reseller partners even more of the industry's leading print products and services as well as access to exclusive programs that drive business growth," said Gary Palenbaum, senior vice president, Product Management, SYNNEX Corporation. "In addition to bringing our partners more value, the enhanced agreement with OKI further positions SYNNEX as a leader in print distribution in the IT channel."
The change in distribution will not affect the BTA channel or OKI's wide format, light production, and textile transfer product lines. SYNNEX and OKI Data are working closely to ensure a seamless and transparent transition for resellers.
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