Xerox continues to add multi-brand dealers to its channel partner program, most recently inking UBEO in Austin, Texas, and Seattle-based Kelley Imaging Systems.
Both dealers cite Xerox’s 29-device ConnectKey portfolio and personalized app-building capabilities as key drivers of the partnership. Each employs talent familiar with app development, and plans to expand their app building, marketing and selling capabilities.
“More resellers are interested in selling the full scope of the Xerox portfolio, allowing them to enter new markets, earn new customers and grow their businesses in new areas – particularly in personalized apps,” said James Morrissey, vice president, sales, Document Technology Partners, US Channels Unit, Xerox.
“Carrying the Xerox line offers a great deal of potential for our business,” said Jim Sheffield, CEO, UBEO. “We’ve seen the investment and resources Xerox has committed to the dealer channel, and last year’s massive product launch triggered us to become more intrigued in the brand.”
Kelley Imaging Systems provides printing equipment and services to companies across the Pacific Northwest. The company has grown from 32 to 200 employees in the last eight years, across 18 branches in three states. With Xerox, they have added production print devices to their offerings for the first time.
“We’re now able to offer customers a full product lineup from one vendor,” said Brian Woodman, vice president, sales, Kelley Imaging Systems. “We aim to be a total solution provider, and Xerox has made it easy for us to differentiate ourselves and stand out from the competition.”
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