Xerox has announced that it has launched a streamlined channel partner program for IT solution providers that rewards partner loyalty. The enhancements are a key component of Xerox’s strategy to target IT solution providers through a program that’s simple to understand, promotes growth, and offers robust sales incentives, according to the company.
“Xerox aims to seize a greater share of the IT solution provider market and we see print as both an offensive and defensive sales strategy for our partners,” said Pete Peterson, senior vice president, Global Channel Strategy, Xerox. “We solicited feedback from the IT solution provider community and responded with an enhanced program that leverages our award-winning product portfolio and provides more consistent and predictable profits for partners.”
The changes to the Xerox Channel Partner Program for IT solution providers were made with multiple goals in mind – simplification, growth acceleration and operational enhancements:
- Applying for the program is easier and includes a newly established entry-tier;
- partner tiers and the associated sales rebates are more consistent and easier to achieve; and
- a new online dashboard will make tracking partner revenue achievement simpler and more visual.
Additional program enhancements to benefit multi-brand document technology dealers and Xerox authorized agents are planned for later in the year.
Prospective partners can learn more about the Xerox Channel Partner Program at www.xerox.com/en-us/about/partner-programs.
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