The company has a trendsetting series of new scanners set to drop this summer.
(Pictured above: Panasonic's Joe Odore briefs press and analysts about the company's new scanner line at Panasonic headquarters on May 1.)
It isn’t often that Panasonic’s scanner division hosts an event for press and analysts, in fact, I can’t remember the last time they did, but with a host of new products in the works, the timing was perfect for this event.
Panasonic Product Manager Joe Odore kicked off the briefing, held at Panasonic headquarters in Newark, NJ, on May 1, with a presentation that charted the history of Panasonic scanners and its key milestones in the scanner segment, and provided an update on recent product introductions and a roadmap for 2018 and beyond, the latter of which is under NDA. The event also featured presentations from Tim Jeffries, sales and channel manager, CVision and Steve Young, president, Square 9, each representing a Panasonic software partner. Both companies offer software that further expands the functionality of Panasonic’s scanners with the CVision product included in the box while Square 9’s products are available as an option.
Panasonic first entered the scanner business in 1993 with the KV-51, a document scanner with a built-in printer. Among the company’s milestones in the scanner space was the introduction of its first SCSI (small computer system interface) scanner and ultrasonic double-feed detection in the mid 1990’s, and Panasonic Image Enhancement Technology, now known as Hardware Image Processing, in 1999. By the early 2000’s, the company introduced its first desktop scanner with self-cleaning technology and the ability to feed cards as well as its first color and production scanners. Odore emphasized that the company’s entire scanner product line is targeted to everyday B2B needs.
After taking us through the company’s existing product line, including the latest compact model introduced earlier this year, the KV-S1026C-MKII, Odore introduced the products—all under NDA—that will be released this summer. What we can report at this time is that Panasonic is building on its existing scanner technology with models that are in synch with some of the trends happening in today’s workplace, including how people work and where they store and access information.
Panasonic’s mid-term target is expanding its B2B approach by focusing on key verticals such as healthcare, legal, and others—markets where the company’s existing scanners play well.
Acknowledging Panasonic may not be the biggest scanner manufacturer, Odore concluded his presentation by emphasizing that Panasonic is an easy company to do business with and that its primary focus is on its customers/partners.
“We are not there just to sell a piece of hardware, we’re here to make an investment into our partnership,” acknowledged Odore. “No one gives them the amount of attention [that we do] on a day- to-day basis.”
Overall, this was a well-conceived and well-structured event that provided attendees with an in-depth understanding of Panasonic’s scanner business, its roadmap for the future, and the contributions of its software partners and the company’s appreciation of its channel partners, including the office technology dealer channel.
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