Managed Print Services represents a growing global opportunity in many regions.
There are three ways to look at the global Managed Print Services landscape””around the world in 80 leading countries, or making a simple split between established markets””USA, Europe, some MEA (Middle East and Arabic), some APAC (Asia Pacific), and all the DMOs (Developing Market Opportunities).
Or we can explore the offerings of the usual suspects such as HP, Lexmark, Ricoh, and Xerox, closely followed by Canon, Konica Minolta, and Kyocera around the globe as well as the findings of the market research companies who track these markets such as Gartner’s Magic Quadrant, Quocirca’s Landscape, IDC’s MarketScape, and Forrester’s Wave.
What do we know about MPS in the world’s 197 countries? How relevant is Managed Print Services globally? What elements of an MPS portfolio are of importance? And finally, what stages of MPS are available where? Let’s try to answer some of those questions as we take a global tour of the MPS world.
An essential offering
Most anyone selling office imaging equipment, hardware and software, in the U.S. believes that MPS should be an essential offering from almost any dealer to nearly any client. The same is true in Canada and Europe, particularly the UK, Germany, France, and almost all members of the EU and even beyond where MPS is expected and accepted.
There’s also a growing community in South America and Central America with Brazil and Mexico leading the pack.
Some of the northern Africa states are under the European MPS influence, following their hardware and software trends. South Africa has an active community too with offerings similar to those in the northwest Africa markets.
But what about the large number of countries between South Africa and say, Morocco? What do we know about them? Frankly, not much. We should, however, be aware that in some societies print hasn’t had and will never have a strong position, as they simply skipped this step, from a “classic” workflow to a super modern, digital one.
But let’s continue the journey east to the MEA region. Depending on the area (Dubai and Kuwait for example) with their digital initiatives, we see enough high-level activities, skipping even basic MPS and diving right into a digital transformation of the office document process.
From Russia with love and beyond
What about countries like Russia, China, and India? These countries are among the most populated in the world and have some of the highest monthly print volumes, but what do we know about their MPS initiatives?
I spoke with an IT manager at a Russian university not too long ago. He was very excited about Ricoh’s offerings and the upcoming implementation within his university. We also know printer, cartridge, and toner production in Russia is doing well, and a recently published success story by HP, detailing how it is provide MPS for Gazprom, a Russia-based global energy company, is only the tip of the iceberg.
An Indian startup recently released a device tracking software similar to PrintFleet and Print Audit. With an estimated 10 billion pages per month, the Indian market is, according to Gartner, still offering plenty of growth opportunities for Managed Print Services.
Moving on to China, some might feel like we’re hitting a big blank spot on the MPS map as we rarely hear or read about MPS activities in this country. However, China is one of the strongest MPS markets globally and without a doubt the most active in Asia with an annual growth rate around 15%, making it a battleground for all the key MPS players.
Almost forgotten on the MPS map is South Korea, which has a booming, Managed Print Services market, with a similar growth rate and speed as China, Brazil, and Mexico.
Down under and on the top
Let’s leave the vast Eurasian continent behind and move on down under to Australia. Here, MPS is everywhere. Australia has a great active MPS community with one of the leading independent global thought leaders on the subject, Mitchell Filby at the forefront. Australia is the place to be for anyone who wants to see MPS going strong and ready for the future.
Money makes the word go “˜round
Analysts predict revenue growth for MPS from $26 billion (U.S.) in 2015 to a minimum of $70 (US) by 2024 worldwide. Some even expect that figure to reach $97 billion. Global players such as HP and Xerox are investing heavily in training and certification programs for their teams and partners around the world. Solutions offerings, both hardware and software, are becoming more sophisticated, including industry specific programs, way beyond financial savings, and in support of the digital transformation of traditional office imaging processes, from document creation, to capturing across to output and archiving.
But in particular, DMOs are looking for much more than just savings, they want security. Printers, and related processes must meet the highest demands for data, content, and network access protection.
Summing it up
As we’ve just seen at Print 17, print is well alive and kicking. The predicted death of the printing industry, and the radical drop in paper output doesn’t even have an ETA yet, but you might want to be part of the MPS movement now to cement your position as a valuable partner for your clients, enterprise and SMB going forward no matter what continent you call home.