RJ Young announced its newly launched brand. The change is ushered in after the pandemic’s push toward hybrid working environments accelerated RJY’s plans to grow the technology solutions side of their business.
“In everything we do, we stay anchored to our core values of honoring our people, customers, and communities,” says Chip Crunk, CEO of RJ Young. “Sincere. Adaptable. Innovative. Our new logo signifies these brand values, and we are excited to share it with the communities we serve.”
Nashville’s Powell Creative partnered with RJ Young on the rebrand initiative. The brandmark features a white rectangular image at the center which pays tribute to RJY’s core in paper and printing.
“We wanted something that honored our rich legacy,” said AJ Baggott, COO of RJ Young. “We’re proud of how we’ve served businesses for the last six decades. At the same time, we wanted to highlight how as businesses and their technology needs adapt, we’re here to support them and help them grow into modern offices that leverage technology as a business advantage. We’re your longstanding trusted office equipment and technology partner with solid footing in the future.”
Earlier this year, RJ Young introduced “The Modern Office,” a suite of vetted tools and technologies that help their customers through digital transformation and modernization of their office technologies. In the last year, RJ Young has grown the technology solutions side of their business by 360 percent.
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