José Maria Estébanez, vice president of corporate marketing, Kyocera America Document Solutions on Kyocera’s Remote Working campaign
The theme of The Cannata Report’s May issue is communications and marketing. May’s Virtual Panel Series offers remembrances from six leading marketing professionals about the most memorable marketing campaign they ever worked on and why it was successful.
We hope that their stories, which will be published throughout the month of May, will give you ideas for enhancing your own marketing campaigns.
For me it has to be our Remote Working campaign. We were the first manufacturer to create a campaign about this new way of working within two weeks of the lockdown starting. The world was in a state of disarray and it’s a credit to everyone involved that we managed to turn around a campaign of such quality in such a short space of time.
It has not only been used internally but also across the globe: in Europe, Japan, Australia, and South Africa. It is a campaign that continues to generate quality leads and has been a huge success from an organic growth standpoint. Marketing aside, this campaign has also inspired the remote working policy that we, at Kyocera, will implement when we return to the office. Estébanez