Des Plaines Office Equipment (DPOE) with offices in the Chicago area, and its northern Indiana affiliates, Kramer & Leonard McShane’s, will soon operate under a new common name, Pulse Technology effective January 1, 2019. The transition follows a re-branding effort undertaken at the direction of the company owners. There is no change in the ownership or management of the companies.
For Chip Miceli and his brother Victor, second-generation owners of DPOE, a business their father started in 1955, the last few years have been eventful in the evolution and growth of their company. Fresh off a string of acquisitions of local, smaller Chicago-area competitors, the company began to look at expanding both its offerings and its geographic footprint – and in the process undertook a re-branding exercise to select a name and tagline that better reflects the growing company’s mission.
Having made a significant investment into the area of Managed Services, DPOE then invested in two Northern Indiana businesses, McShane’s, and Kramer & Leonard, and then implemented a merger of these two entities. The resulting merger and incorporation of the new Indiana businesses under the DPOE umbrella expanded the growing company’s offerings. The Indiana businesses added office products, facility, break room and safety supplies, as well as office furniture (and office design) to the menu of services. Conversely, these two established Indiana businesses could then offer Managed Print Services and Managed Network Services to its established customer base.
In the midst of this activity, the firm’s owners went about the business of buying and opening a new corporate headquarters building, located in Carol Stream, IL, to replace their previous headquarters in Elk Grove Village that was severely damaged by a microburst several years ago.
Going through the acquisition and merger process, it occurred to the Miceli family that a name which better reflected the expanded technology and service offerings would be appropriate. With that, they set about the process of selecting a new name. Chip Miceli said, “We created a committee which was comprised of representatives of each of the companies and had them collaborate on a new name. After a long process, lots of discussion and lots of creativity, our team came up with the name Pulse, which means moving with strong, regular beats, and to be filled with activity and feeling. We think the name reflects our expanding scope of technology and activity.”
The Carol Stream, Chicago and Rockford, IL locations will operate under the Pulse umbrella as will the Indiana locations.
As the firm begins the migration of individual names to the Pulse brand, the first phase was that each company name – DPOE and Kramer & Leonard McShane’s – adds “a Pulse company” to its brand. Miceli said that as the name changes to Pulse, a website, pulsetechnology.com will serve as the main URL. “We like the tagline that our team came up with, which is ‘Kickstart the heart of your business,’” he said.
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