Epson America, Inc. announced global icon Shakira as its brand ambassador for Epson Latin America. Shakira, who embodies a vibrant culture boasting a zeal for life and creativity, is the new face for Epson’s innovative technology solutions.
As a multi-Grammy and Latin Grammy award-winning artist, philanthropist, and UNICEF Goodwill Ambassador, Shakira is always creating new opportunities and tackling each new creative project with bold ideas. The multi-year partnership will focus on enriching and simplifying people’s lives through Epson’s technology solutions for home and business. Epson will roll out a series of original campaigns in Latin America featuring Shakira as its ambassador across several communication channels and social media.
“I admire companies that open doors for others to find their voice and be the architects of their own futures,” said Shakira. “I’m happy to partner with a brand like Epson that enriches lives with innovative technologies that help individuals and businesses be more creative, communicate better and see their visions come to life.”
As a cultural influencer and change trailblazer, the Colombian singer and songwriter’s commitment to improving access to education for children in underprivileged communities reflects Epson’s purpose to enhance lives and help create a better world through efficient, compact and precise innovation. Together, Epson and Shakira aspire to be an engine of positive change and creative inspiration.
“Shakira is an icon of creativity with unsurpassed passion for the people of Latin America,” said Keith Kratzberg, president and CEO at Epson America. “She projects originality and brilliance – cornerstone values for Epson – and our partnership will inspire consumers and businesses alike to turn their ideas into reality.”