Epson has announced a new brand campaign, entitled “Goodbye Laser. Hello Future.” to underscore why Epson’s inkjet printing technology should be a key part of any business infrastructure from small business to the enterprise. Epson’s innovative PrecisionCore Heat-Free Printing Technology is designed to deliver performance, affordable printing and simplicity to meet the needs of the commercial office market, and allow IT directors, dealers, and business customers the ability to futureproof their business printing, according to Epson.
Epson says it has taken its innovation to business printing with its inkjet Heat-Free Technology with a fast first page out time, delivering high-quality printing with low power consumption, and high-capacity ink supplies all designed to be affordable, reliable and to reduce downtime.
IDC is projecting a 175 percent growth in high-speed color inkjet in the U.S. over the next 3 years.
The “Goodbye Laser. Hello Future.” brand campaign emphasizes Epson’s PrecisionCore Heat-Free Technology. With business printing solutions, like the WorkForce Enterprise WF-C20590 and WF-M20590 that can print up to 100 ISO ppm while operating on a standard 110-volt outlet, as well as new innovations on the horizon, Epson is committed to bringing Heat-Free Technology to both dealers and end users.
Additionally, a channel-centric campaign for Epson desktop Supertank printer solutions will leverage Epson’s relationship with entrepreneur, business owner, and four-time NBA national champion Shaquille O’Neal. As a savvy tech enthusiast who has seen the innovative benefits of Supertank printers firsthand, Shaq will extend his presence as an Epson brand ambassador to the Supertank line for the commercial desktop.
“The future of printing is inkjet, and with the ‘Hello Future’ campaign, Epson’s goal is to educate the market on the advantages of PrecisionCore Heat-Free Technology,” said Joseph Contreras, commercial marketing executive, office solutions, Epson America. “As the business printing market moves toward inkjet, our disruptive Heat-Free Technology solution allows dealers to stay ahead of the curve by offering their customers the futureproof printing solution they demand.”
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