HP Inc. announced the extension of HP Amplify to its ecosystem of more than 1350 online pure players, omnichannel, and brick and mortar retail partners.
“For the IT industry overall, and the retail channel specifically, it is clear that business as usual is no longer an option. HP Amplify not only makes it easier for retail partners to do business with HP, it provides a clear path, built on a proven framework, to transform their business for today while enabling long-term sustained growth in the future,” said Christoph Schell, chief commercial officer, HP Inc. “Together with our partner community we are reinventing how consumers experience our products and services, by investing in our shared capabilities while developing new areas of strength to remain competitive.”
“Customers are requesting a closer and more personalized relationship with brands,” said Quentin Duminy, global buyer at Group Auchan, a leading retailer based in France. “We will increase our common knowledge of the consumption patterns using data analytics in order to redesign the customer journey, improving experiences online and in-store through HP’s Amplify for Retail program.”
HP Amplify offers a common platform designed to enable progressive go-to-market strategies focused on three core pillars: performance, capabilities, and collaboration.
Building on the success of the HP Amplify framework while addressing unique needs of retailers, the new program rewards partners for a variety of performance indicators tied to portfolio sell through and revenue.
Beyond sales revenue alone, HP Amplify measures rewards based on new capabilities such as driving data insights, service models, consistent online and in-store experiences.
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