Electronics For Imaging, Inc. has announced a fireside chat keynote session with The Freeman Company’s CEO Joseph E. Popolo, Jr. at the 2019 EFI Connect users group conference – Jan. 22-25, 2019 at Wynn Las Vegas.
“Connect attendees will have much to learn from Joseph Popolo’s journey with The Freeman Company and its approach to better, integrated experiential marketing services management,” said Frank Mallozzi, chief revenue officer, EFI. “His deep knowledge and leadership know-how in creating some of the world’s most important tradeshow events will illustrate the important role EFI customers can play in establishing and magnifying business brands.”
After working in government affairs for Roadway Services Inc., Popolo joined Freeman in 1997 as assistant treasurer. He was named vice president of finance and treasurer in 1999 before being promoted to president of Freeman’s Exposition Services Division two years later. He was promoted to CEO of Freeman in 2008, and was recently named CEO of The Freeman Company, the newly created parent company that encompasses Freeman, Encore Event Technologies, and Alford Media. Popolo’s leadership in the last 10 years has been marked by expansion in the EMEA and Asia Pacific regions, with Freeman serving as a strategic partner.
During his January 22nd EFI Connect fireside chat keynote, Popolo will share learnings from his 20+ years of serving global clients’ brand experience needs, including a discussion on the role print and other visual elements play in today’s most- advanced and successful B2B exhibits.
“I am looking forward to sharing my experiences with the dynamic group of print and marketing professionals who attend EFI Connect,” said Popolo. “It will be an opportunity to discuss the way engaging brand experiences are crafted, and the significant role captivating visuals play in grabbing your target audience’s attention.
“By discovering what resonates best with your audience and integrating it into your strategy, you can develop stunning and informative visuals that serve as the initial point of contact with your audience, imploring them to visit your booth or check out the experience you’ve created for them,” he added. “A well-thought-out design can be the catalyst that drives increased interested and attendance at your exhibit, making it an essential component to the best marketing strategies.”
Next January’s event will be the 20th EFI Connect conference, bringing print professionals from across the globe to Las Vegas for in-depth, informative training and education on key printing and packaging management and technology challenges. The conference is an ideal venue for open dialogue and idea exchange, giving customers a valuable opportunity to participate in educational sessions, receive hands-on experience, discuss industry trends, network with peers, voice their opinions, and learn from others.
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