Above: The lobby of Konica Minolta’s Client Engagement Center welcomes visitors with a beautiful reception space.
Konica Minolta announced it has been named a winner in Ragan’s Video, Visual and Virtual Awards in the Visual Design and B2B Video categories. The projects recognized include branding at the company’s Client Engagement Center (CEC) and a trends video related to the Intelligence Connected Workplace.
Ragan’s Video, Visual & Virtual Awards celebrate the video, visual design and virtual events that connect with audiences no matter where they were. These visuals and digital gatherings played a key role in communications success for organizations and clients. Konica Minolta was chosen from a wide pool of entries to receive recognition for its work in these two categories:
Konica Minolta made a building into branding. By emphasizing design at its CEC, the company provides a stunning experience for visitors, immersing them in the brand’s bold colors and showcasing its printing capabilities. The CEC regularly plays host to customers, dealers, press and other VIP visitors. Its 18,000 square feet offered a blank canvas, to which designers added bright murals and signage in the lobby that set the stage for the rest of the experience. Giant video screens offer an opportunity to show branded videos and graphics that highlight key products, while also allowing for customization based on the individual visitor.
“As we neared the opening of the CEC at our U.S. headquarters, we realized this was a prime opportunity to define ourselves to both employees and guests,” said Ted Brolsma, senior manager, Creative Services. “We are so thrilled with the results and even more so to be recognized with such a prestigious award.”
In its award-winning video entitled The Intelligent Connected Workplace in 2022 & Beyond: Key Trends, Konica Minolta explores the changing world of work in the 2020s. With this landscape changing almost daily as technology moves from a supporting role to center stage, drastically affecting areas like productivity, collaboration, connection and customer engagement, the company saw an opportunity to gather some of its experts from around the globe to explore the trends and influences redefining the future of work. The result was a short video looking at the changes – and opportunities – for businesses in 2022.
“As the end of 2021 came around, our global DX branding team recognized that so many small businesses were struggling to keep up with the accelerated need for transformation. This video was created to provide them with much-needed guidance on the intelligent platforms driving this change,” said Becca Cross, senior marcoms manager, Konica Minolta. “It is amazing to have the team’s efforts recognized and see ourselves named among some really outstanding creative from other companies, while at the same time make a direct impact to viewers by questioning the way we work, where we work and who we work for.”
“Congratulations to Konica Minolta for setting themselves apart in an outstanding field of entrants. Their work was exceptional, and displayed their innovative strategies for achieving success. We look forward to your continued achievements,” said Brendan Gannon, senior marketing manager for Awards Programs at Ragan Communications.