Tom Ling, president and CEO of Advantage ColorGraphics, unveiled the company’s new Landa S10P Nanographic Printing Press this week at the company’s Greater Los Angeles headquarters.
“The Landa S10P has the agility and productivity necessary to take Advantage ColorGraphics into print’s multi-faceted future. Says Ling, “Landa offers the performance of offset with digital print’s unending versatility. For us, this hybrid convergence of technologies is the way forward.”
“Two factors are driving consumer communications preferences, and those are, in turn, driving printers to Landa,” says Sharon Cohen, chief business officer at Landa Digital Printing. “To begin with, it’s now well-established that print will remain an essential component of advertising and, more generally, any information exchange. Second, people love personalization, whether electronic or print, but especially print. The numbers are proving it out.
“The result is that printers still need powerful offset quality, but they need it faster and not just for shorter runs. Printers’ brand-owner customers are competing for the momentum that successful, omni-channel campaigns are able to induce within very short time spans. Additionally, both commercial and package printers must now have the ability to fulfill all types of database-driven marketing for their customers.
“Only one machine does it all; speed, B1 format and coverage of up to 96% of Pantone colors,” Cohen says. “Many thanks to Tom, Peter and their teams for showing us more of what our press is capable of!”
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