Electronics For Imaging has launched the EFI MarketDirect Fulfillment software. The new inventory management product is part of the MarketDirect suite of web-to-print, eCommerce and cross media solutions.
The new software offering delivers out-of-the-box functionality for existing MarketDirect StoreFront web-to-print/eCommerce users.
New York City-based print, marketing collateral and branded merchandise enterprise strategy provider The Sourcing Group had an early experience testing the new solution. According to Lynn Smith, the company’s chief marketing officer, “EFI MarketDirect Fulfillment is a game changer. With full integration of our web-to-print and fulfilment services, we can manage our clients with one central solution, providing a more integrated experience for our customers and better automation for our production team.”
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