Visual Edge, Inc. announced the hiring of Christa Hurst for director of sales operations with responsibility for the systems and processes for Visual Edge IT (VEIT) managed services that support ongoing sales and business success.
Ms. Hurst will be accountable to manage the sales forecasting, planning, and budgeting processes used within the sales organization. This includes administering all the tools that support the process and training for the teams. Partnering with internal teams to identify opportunities for process improvement and facilitating the successful implementation of new programs to ensure a well-defined, efficient sales machine.
Visual Edge created the role to address efficiencies for sales processes and sales tools, and administration of ConnectWise Sell and Manage.
“Christa’s 10+ years of experience in a managed services organization focused on projects and sales operations will add a positive impact immediately,” shared Jason Bowra, general manager, Managed IT Services for Visual Edge IT. “She will provide a lead role to standardize the sales enablement process and tools while enabling all of Visual Edge IT to be efficient.”
Ms. Hurst will also be developing key performance metrics and dashboards that help the sales organization focus on performance drivers, implement comprehensive pipeline reporting tools tracking opportunities from lead generation to revenue realization, account development, and retention. Additionally, she will design, develop and implement training programs to support the sales process.
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