In response to the calls and emails we’ve been receiving from dealers about HP’s Amplify partner program, we are looking at both sides of this controversy with a cover story by Editor-in-Chief Scott Cullen and a Frankly Speaking opinion piece by Frank G. Cannata. You’ll find that Scott and Frank offer two different perspectives on the topic, and after reading those articles, we encourage you to share your comments via email to email@example.com or firstname.lastname@example.org.
The theme of the issue is marketing and communications and besides our Amplify coverage we have an array of articles that tie directly into our theme including:
- “The 10 Biggest Problems with Dealer Websites”
- A Tech Watch column on a new social media platform called Gravvity titled “Social Media for the People”
- “Look at Me, Please! Social Media for the Social Media Awkward”
- Our ‘Virtual Panel Series: Masters of Marketing,” featuring six leading professionals from six different segments of the industry who discuss how dealers can enhance their marketing efforts.
In addition, we discuss marketing during and after a pandemic with Jerry Blaine and his daughter Rebecca in our CR-CONNECT Virtual Dealer Tour on LDI Color ToolBox in Jericho, New York. Our monthly European Headlines column also touches on communications and marketing while our Japanese Headlines column looks at Epson’s and other Japanese OEM’s efforts to combat climate change. And don’t miss Frank’s latest Veteran’s Way about Memorial Day.
Please reach out to me at email@example.com with any questions, issues, or comments. We welcome your feedback as we strive to provide you with the very best reporting and analysis of the industry.
Charles J. Cannata (CJ)
President & CEO
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