Konica Minolta has announced the first installation of its MGI JETvarnish 3D One, a digital embellishment press introduced at PRINTING United in October, 2019 at Kester Imaging (KI). KI also owns an MGI JETvarnish 3DS digital press and recently purchased the second MGI device to expand its digital embellishment line of business.
KI, a family owned commercial printer an hour outside of Wichita, Kansas purchased its MGI JETvarnish 3DS digital press in September, 2017. At the time, KI had seven Konica Minolta digital presses in house producing the vast majority of its print output. The ability to offer flexible, decorative, print enhancement solutions with service and support from the same business partner was a key factor in the decision to invest in the MGI press.
“The kind of relationship we have built with Konica Minolta is integral to our success because they are interested in our growth, not just in selling us a machine. We like having their technicians in the shop because they are supportive, easy to deal with and informative when we ask a question. We can have frank conversations about what we like and don’t like – and what we need,” said Richard Kester, owner at KI. “It’s a corporate attitude we find with the Konica Minolta support team. You don’t get to have that kind of candor with most vendors.”
According to Kester, the possibilities are “just incredible.” Embellished book covers have become a big product line for KI, and expanding into printing decorative boxes and enhanced labels is his next endeavor. “This is a huge market we haven’t touched yet, but can easily break into with the ability to do short runs, and box manufactures are completely wowed by the idea,” said Kester. “Another thing we’re able to do because of our scanning and varnish capabilities is print materials for the blind. Braille requires the ability to put down a certain amount of microns, and we have the registration to do this. We can put down 238 microns on a pass and more than 400 with two passes. No one else can touch this.”
The device expanded KI’s business focus beyond CMYK to offer 3D textured UV and high-value, sculpted foil to clients, representing a brand new product line and new profit center for the company. New customers such as manufacturing and retail consumer product companies, schools and non-profit organizations came on board seeking to highlight their brands and messaging with printed communications in different ways that online or conventional print campaigns could not provide.
“The thing that sold us was the way the print output looked and the emotion it generated. It changed the way we do business, and because it worked so well we had to have another one. We embellished a 12×18 sheet covered with a single sheet of foil and you couldn’t see a dimple in the whole sheet. Nobody else can get close to that. It’s different than all the competition,” added Kester.
“KI is one of very few customers with two MGI 3D embellishment presses, and Konica Minolta is thrilled to be a part of its success,” said Paul Furse, national director of MGI Business Development. “It is extremely rewarding to see customers not only transform and evolve, but significantly grow their business by adding new, profitable revenue streams to their printing operations and ultimately, their customer applications.”
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