Above: MTI Connect executives Jamie Miller, Chief Financial Officer; Robert Maple, Vice President and Bob Hackett, President and CEO review print output from their Konica Minolta devices.
Konica Minolta announced the installation of five new production presses and a suite of digital workflow solutions at MTI Connect in Milwaukee, Wisconsin. Together, these new products and systems have changed the entire platform of MTI Connect’s business and how they work with their clients.
MTI Connect is a marketing services company focused on delivering customer data and sensitive marketing communication through omnichannel vehicles. With a blend of direct mail and document management accounts requiring instant turnaround, the company deals with some very tight timeframes every day. MTI Connect’s current equipment was increasingly down, and it knew more reliable hardware was needed to serve current customers and create opportunities for the business to grow. The company was also becoming increasingly challenged by outdated workflow processes that were hindering the data-driven marketing portion of its business.
In the span of three weeks, the company converted its entire press room to a Konica Minolta house through the acquisition of two AccurioPress C12000 high-volume production presses and three AccurioPress 6136P digital presses. All five machines are equipped with AccurioPro Flux software for powerful make-ready, professional print workflow automation, convenient collaboration and effective output management. The ability to have the same application on all five machines resulted in significant time savings, since previously each machine worked on a different system.
“By working with Konica Minolta we transformed from a heavy manufacturing company to more of a service-oriented, data-driven company that also has printing operations,” said Jamie Miller, chief revenue officer, MTI Connect. “Konica Minolta has enabled us to fast-forward our plan to be a relevant marketing communications and advertising company for small businesses, with the ability to help our clients acquire customers in a cost-effective way by being more strategic and creative in our offerings.”
“Konica Minolta is proud to not only be MTI Connect’s only print production equipment provider, but to have been able to partner with them to digitally transform their marketing business through our workflow software solutions,” said Dino Pagliarello, senior vice president, Product Management and Planning, Konica Minolta. “This is a great example of Konica Minolta’s ability to provide holistic solutions to our clients to help facilitate future growth.”
Access Related Content
To become a subscriber, visit www.thecannatareport.com/register or contact cjcannata@cannatareport.com directly. Bulk subscription rates are also available.
.jpg)