Kyocera is reimagining market opportunities in the production print space with the TASKalfa Pro 15000c. Since its launch, the company said the device has exceeded sales expectations with over 100 devices placed in the U.S. alone. To build on this initial progress, Kyocera is taking steps to position the Pro 15000c sheet-fed Inkjet in this segment of the industry and bring it to an even more comprehensive range of businesses.
The Blueprint for Success
Designed with a focus on transactional, trans-promotional, book publishing and CRD environments, the Pro 15000c is described by Kyocera as a fresh alternative to other inkjet and laser-based machines, giving customers exceptional reliability with a low cost of ownership. It is also quickly proving its flexibility with different kinds of media. It does exceptionally well with a broad range of applications, including direct mail, catalogues, and brochures, according to Kyocera. “Kyocera has a reputation for building rugged, reliable equipment,” says Product Marketing Director Michael Poulin. “We’re seeing run rates that exceed our targets along with higher uptime and a broader range of applications.”
With its compact footprint compared to other production print machines, the Pro 15000c is attractive to small and medium-sized businesses that want a simple entry into the production print world that also supports growth, according to the company. “Several customers have purchased second and third units,” adds Poulin. “Print providers want cost-effective ways to become a one-stop shop and compete for larger print runs. The Pro 15000c is helping our customers achieve a higher level of productivity.”
Senior Marketing Manager Fred Morrone explains, “The Pro 15000c is engineered for outstanding performance. We make the mainframe, the heads, and the ink. Together with our innovative technology, these elements optimize the device for quality, efficiency, and reliability.”
Inkjet technology has made digital printing more competitive than ever, and Kyocera said the Pro 15000c is meeting this demand with a host of features including:
+ High productivity of 146ppm with no reductions on heavy media
+ Industry-leading printheads and proven inkjet technology made by Kyocera
+ Accurate registration, paper position and timing adjustments made in real time
+ Operator-friendly maintenance and fine adjustments for ease of use and increased uptime
+ Sector-leading energy efficiency keeps the operation cost low while reducing carbon footprint
+ Lower acquisition cost compared to other Inkjet devices and a lower running cost than laser
To build on the momentum, Kyocera is expanding the marketing team around the Pro 15000c to bring new insights into the product’s untapped potential. Coupled with a pioneering push into new markets with partners MCS, Ricoh and BlueCrest, Kyocera said it is prepared to continue the product’s impressive legacy and upward trajectory in 2022 and beyond.
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