Pontrelli Marketing announces its Customer Vision registered trademark, effective April 22, 2025. Lanier Worldwide originally registered Customer Vision with its positioning statement, ‘Seeing everything we do through our customer eyes, responding as a team to meet or exceed their expectations.’ Customer Vision was Lanier’s Company Culture up until its merger with IKON and parent, Ricoh Corporation in the late 2000s.
Customer Vision fits perfectly with Pontrelli Marketing’s customer segmentation methodology, now offered as the AgentDealer CRM Customer Vision app, to provide target marketing workflows, dashboards and reports to execute, monitor and measure marketing and sales campaigns. This solution is the first of its kind and proven within our dealer channel.
In addition, Pontrelli Marketing is a Business Agility Solution Group Member in The Consortium, where additional collaborations occur within our community of providers to better serve the Office Technology Channel. As an example, Nexera and CEO Juice Group Members that have partnered with Pontrelli Marketing to integrate and automate customer data within the AgentDealer CRM.
“After experiencing sales and marketing roles for 34 years of (tenured) service at the 3M, Harris/3M, Lanier and Ricoh Corporate level, it has been a pleasure to focus on our dealer community over the past decade to share industry proven Go-To-Market processes” says Dominic Pontrelli, president of Pontrelli Marketing, “Adding the Customer Vision to our education and consulting offerings will only strengthen our overall approach to strategically aligning with a dealer’s customer base to drive more valued added solutions and services, based on their customer needs.”
