Ricoh USA, Inc. unveiled a study that finds advanced applications, such as intelligent lockers and Augmented Reality (AR), present a largely untapped opportunity for retailers to enhance convenience and ultimately increase customer satisfaction. Surveying more than 2,000 Americans online,* The Harris Poll outlined consumer behaviors and preferences for online purchases, motivating factors for using intelligent lockers to retrieve and return packages, and attitudes about special online tools and apps that enable users to envision products in use before making purchasing decisions.
Survey results show that while only 12% of Americans retrieved a package from an intelligent locker over the last year, 77% would consider using one. This indicates a key opportunity for retailers to give shoppers more choices, including the option to retrieve ‘Buy Online, Pick-up In-Store’ items at a secured location in a contactless setting. Investing in a secured intelligent locker solution for package pickup and return can also help retailers ease labor challenges and save on delivery and freight while reducing fuel emissions.
In addition, nearly 3 in 4 Americans (73%) say they would find special online tools or applications that help envision what a product would look like in the actual home or worn on the body helpful when making online purchasing decisions; and 1 in 4 Americans (25%) would find special online tools or apps very helpful.
“The future of retail is connected commerce and convenience,” said Rory Fitzpatrick, vice president, Vertical Marketing, Ricoh USA, Inc. “Retailers that streamline, optimize and automate processes for enhanced customer experiences will ultimately be more successful at building brand loyalty and driving business. It all comes back to using the most relevant, up-to-date information at their disposal to make informed business decisions that support customers’ evolving requirements and expectations.
“Applications like Ricoh’s Intelligent Locker Systems and Ricoh Marketing Services can help retailers deliver better customer and employee experiences using immersive AR to enhance shopper interactions, drive consumer loyalty, and onboard and train team members. The ways AR can benefit retailers is truly limitless,” Fitzpatrick continued.
A recent study shows 57% of customers are more likely to buy from a company that offers an immersive AR experience, and 64% of consumers believe use of AR in their shopping experience increases their sense of brand loyalty.