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CJ Cannata, president and CEO of The Cannata Report, talks with Tawnya Stone, VP, strategic technology of GreatAmerica Financial Services, about B2B e-commerce website platforms in the dealer channel of the document imaging sector of the office technology industry.
Stone provides insights into how B2B e-commerce can combine with traditional B2B sales strategies, discusses how office technology dealers can tailor e-commerce offerings to fit their dealership’s needs, and shares how some office tech dealers have initiated e-commerce platforms on their websites.
The video follows an article published recently by The Cannata Report titled “Ready or Not, E-Commerce is Here,” which reports that B2B e-commerce is a growing trend in the office tech dealer channel.
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