Press release from the issuing company:
HP Indigo won two prizes at the 2026 Canadian Printing Awards Competition, recognizing the innovation behind both the HP Indigo 7K+ Digital Press and the Print Evokes Feelings campaign which created high-value, personalized print and video experiences.
Together, the awards highlight the breadth of HP Indigo’s market leading capabilities, from advancing the efficiency and economics of digital print production to enabling print providers to differentiate their offerings and pursue profitable growth.
“These awards reflect our commitment to creating great opportunities for our customers”, said Noam Zilbershtain, VP & general manager, HP Indigo. “By combining breakthrough print technology with AI, automation and the power of creativity and personalization, we are helping print providers differentiate and move beyond traditional boundaries to enter new markets and accelerate business growth.”
Advancing Digital Print Innovation
Recognized for its advancements in intelligent automation, operational efficiency, and application versatility, the HP Indigo 7K+ Digital Press was honored in the Most Progressive Printing Process, Digital category. It represents the 7th generation of HP Indigo’s proven 7X00 platform, designed for commercial print service providers navigating rising costs, labor shortages, and growing demand for greater production flexibility. Powered by AI-driven automation to simplify operations, it supports more profitable production across the board.
At the heart of the platform is a range of innovations designed to reduce manual intervention and offer print providers greater flexibility in how they manage production. The new ECO Print Mode uses thinner ink layers to provide a more cost-efficient four-color option for text-heavy and less image-sensitive applications, while maintaining HP Indigo LEP print quality. Advanced PIP+ and CMYK+ supplies are designed to extend consumable life and reduce replacement frequency and operator intervention, helping minimize production workload and downtime.
Under the “hood:” A close-up look at HP Indigo’s PIP Plus (photo imaging plate) technology.
The press also brings significant application versatility. With seven ink stations, more than 20 specialty inks and compatibility with an extensive range of certified substrates, the HP Indigo 7K+ enables print providers to move between everyday commercial jobs and premium, higher-value applications on the same platform. A multi-source feeder further supports productivity by enabling smoother transitions between different media types.
Early customer feedback underscores the potential of these advancements, with one beta customer indicating plans to use ECO Print Mode for approximately half of their total production volume.
By combining intelligent automation, improved production economics, and broad application versatility, the HP Indigo 7K+ gives print providers greater flexibility to efficiently manage everyday commercial printing while pursuing opportunities to deliver higher-value specialty work, driving profitable growth from a single platform.
Showcasing Innovation Across the HP Indigo Portfolio
The second award recognizes Print Evokes Feelings, an innovative campaign inspired by the excitement of football’s biggest moments. Bringing together HP Indigo’s commercial printing and labels with flexible packaging technologies including generative AI and digital storytelling, the campaign demonstrated how physical print can become an engaging, multisensory experience.
At the heart of the project was a creative concept that placed recipients inside iconic football moments. Premium printed pieces featured unique QR codes that, when scanned, unlocked AI-generated videos showing recipients among the cheering spectators at a memorable match. The experience connected the tangible qualities of print with immersive digital content, creating moments of emotional connection.
The innovation lays in bringing together HP Indigo’s technologies across multiple print segments within a single campaign, creating applications that extend beyond conventional print formats. By combining high-quality printing, variable data personalization and sophisticated finishing techniques, including selective UV, foil and die-cut elements, the project demonstrated the versatility and breadth of HP Indigo’s capabilities. The production workflow also integrated generative AI with individual video reviews to ensure each personalised experience was accurately matched to its recipient.
The concept was showcased at an industry conference, and then later adapted for a range of audiences, including strategic customer engagements worldwide, highlighting the potential of personalized print to create memorable brand experiences across different settings.
By connecting a tangible printed piece with an immersive digital experience, Print Evokes Feelings illustrates how print service providers can use digital printing technology to create differentiated applications that deepen customer engagement and open new commercial opportunities.
Shown at top: The HP PageWide Advantage 2200.
About HP
HP Inc. (NYSE:HPQ) is a global technology leader redefining the Future of Work. Operating in more than 180 countries, HP delivers innovative and AI-powered devices, software, services and subscriptions that drive business growth and professional fulfillment.
