Issue 411:

Things have changed at The Cannata Report. Maybe you haven’t noticed, but we are transforming into more than just a print publication…

The SDGs (Sustainable Development Goals), unanimously adopted by the member states at the United Nations Summit in September 2015, are international goals for a sustainable…

It is confusing to be confronted by all those marketing communication buzzwords and strategies. Preparing for this article, I made a list of the most common slogans floating around…

The world continues to grapple with social media’s influence as Facebook struggles with privacy woes and fake news and other platforms find themselves under closer scrutiny…

Doing business in 2021 requires a rethink of how best to market and promote a business. This month six marketing professionals from six different segments of the…

On November 2, 2020, HP’s new partner engagement program, HP Amplify, went live. Then came 2021, and HP partners—primarily the U.S. independent dealer channel—began…

For the last few months, I have been hearing from dealers about HP’s Amplify program. At first, I reached out to HP and asked to speak to someone who had sufficient authority…

You can’t judge a book by its cover. Same is true for a dealer’s website. Just because the website is difficult to navigate and looks like it was designed by a novice doesn’t mean…

Social media. Love it, hate it, or spend all day scrolling through it while kind of secretly hating it, you can’t live without it. At its best, it’s a way to bring people together…

Imagine your two biggest markets being the New York metropolitan area and Los Angeles. Then consider what would happen if those two markets were ravaged by COVID-19…

Memorial Day is a United States federal holiday commemorating our members of the armed services who have made the ultimate sacrifice. It is observed annually on the last…