The elephant is in the room and reading a personalized direct mail. The elephant, of course, is customer communication. During the past…
Social Media
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Breaking News, Business & FinanceWomen/Young Influencers & Diversity
Research Reveals the Concerns That Weigh Heavy on the Minds of Generation Z
by Scott Cullenby Scott CullenNew research from Toluna, a consumer research organization, has revealed the top concerns of ‘Generation Z’ in the U.S. today…
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Marketing & Social Media
Promoting Your Dealership in the Digital Marketing Age
by Kate Graggby Kate GraggMarketing is one of the most fraught line items on a company’s budget. How much to spend? Where to spend it? How much revenue will it bring in? While traditional advertising…
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Women/Young Influencers & Diversity
The Kids Are Alright: The Young Influencers of 2016
by Scott Cullenby Scott CullenBack in 1972 when Neil Young sang, “Old man, look at my life, I’m a lot like you were,” he wasn’t singing about young influencers in today’s imaging channel but he could have been…
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CR-Connect Dealer TourMarketing & Social Media
CR Live | 2016 Dealer Tour: Brand Revolution
by Scott Cullenby Scott CullenImpact Networking Sets New Brand Building Standard in Dealer Segment: Never underestimate the strength of a strong brand. You know the brands. You see them every day””Coca Cola, Apple, Microsoft, McDonalds. You get the picture