Social Media

The elephant is in the room and reading a personalized direct mail. The elephant, of course, is customer communication. During the past…

New research from Toluna, a consumer research organization, has revealed the top concerns of ‘Generation Z’ in the U.S. today…

Marketing is one of the most fraught line items on a company’s budget. How much to spend? Where to spend it? How much revenue will it bring in? While traditional advertising…

Back in 1972 when Neil Young sang, “Old man, look at my life, I’m a lot like you were,” he wasn’t singing about young influencers in today’s imaging channel but he could have been…

Impact Networking Sets New Brand Building Standard in Dealer Segment: Never underestimate the strength of a strong brand. You know the brands. You see them every day””Coca Cola, Apple, Microsoft, McDonalds. You get the picture