Our series of videos featuring The Cannata Report’s 2020 Women Influencers continues with Ricoh’s Vice President, Commercial and Industrial Printing Marketing Heather Poulin. In this video, Poulin discusses why production and industrial print is a viable diversification opportunity, marketing tactics, and how dealers can leverage the diversity of their product and services offerings to differentiate themselves from competitors.
Look for more Women Influencer videos later this week on www.thecannatareport.com.
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You're viewing Diversification and Marketing Strategies from Ricoh’s Heather Poulin, in a text-only format to view this issue in all its entirety please download it from our Past Issues page
