Press release from the issuing company:
CricketsUS, operator of the Crickets Continuum, has announced that the Ascension Group, LLC has joined the Crickets Continuum as an affiliate member. The affiliation brings Ascension’s BTA dealer-channel relationships, AI voice assistant infrastructure, workflow automation experience, and Selling to VITO™ sales methodology into the Continuum’s growing Office Ready Robot ecosystem.
The Crickets Continuum helps office technology dealers and related commercial channel partners sell, deploy, bill, support, and grow with Office Ready Robots. The Continuum focuses on bringing dealers, robot OEMs and affiliates together to build and implement GTM strategies and the recurring-revenue model.
“The Ascension Group founders Gary Russ, president & CEO, and Mark Emmerson, SVP sales & marketing, understand the dealer channel because they have lived and breathed inside it for decades,” said Greg Walters, founder of the Crickets Continuum. “This affiliation strengthens the Continuum by adding Tony Parinello’s Selling to VITO Proven, Repeatable Sales Process to Reach the C-Suite with over 2.5 million salespeople trained, AI deployment experience, workflow automation knowledge, and relationships with the same dealers who are ready to carry robotics into real business environments.”
The Ascension Group equips BTA copier, print, and software dealers to sell AI voice assistants, workflow, including custom robotics automation as recurring-revenue categories, and Selling to VITO sales training. The company brings more than 40 years of channel experience through its leadership team and established access to North American dealers.
“The infrastructure we have built for AI voice assistants; dealer training, install process, ongoing support; maps directly to robotics,” said Cameron Sullivan, president of Ascension’s AI Division. “The CORR™ certification framework CricketsUS has developed is exactly the kind of credibility structure that lets a dealer walk into a customer conversation with confidence. That is the same philosophy we apply to every AI deployment.”
Ascension’s AI deployment background includes regional home-services deployments that produced $72,000 in annualized operational value with zero missed after-hours calls, along with property-management automation supporting leasing inquiries, maintenance triage, emergency dispatch, and no-show reactivation.
About The Ascension Group
The Ascension Group, LLC works with BTA copier, print, and software dealers to expand recurring-revenue opportunities through Ai voice assistants, workflow automation, robotics automation, and executive-level sales training. The company brings long-standing dealer-channel experience, implementation knowledge, and access to North American office technology dealers.
About The Crickets Continuum
The Crickets Continuum is building a dealer-led channel for Office Ready Robots through the office technology, copier/MFP, managed IT, and commercial services ecosystem.
