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BTA

Founded in 1926, the Business Technology Association (BTA) serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, provide services and sell hardware, software and supplies with the primary goal of helping businesses optimize business document and information workflows. The BTA offers educational programs, information, research, legal services, publications and guidance to its member dealerships throughout the U.S.

  • Video

    Fridays with Frank – BTA Offers Legal Counsel for Office Technology Dealers

    by Mark Vruno August 7, 2026
    by Mark Vruno August 7, 2026

    Frank G. Cannata welcomes special guest Greg Goldberg, general counsel for the Business Technology Association (BTA), to discuss challenges facing dealers today.

    Read more
  • Growth & Profitability

    Ascension Group LLC Joins The Consortium

    by Mark Vruno August 6, 2026
    by Mark Vruno August 6, 2026

    TAG aims to drive smarter service management across the print ecosystem by joining The Consortium.

    Read more
  • Growth & Profitability

    Ascension Group Joins the Crickets Continuum

    by Mark Vruno August 4, 2026
    by Mark Vruno August 4, 2026

    As an affiliate member of Crickets Continuum, Ascension aims to expand dealer-channel access to office-ready robots, AI voice assistants, workflow automation, and executive-level sales training.

    Read more
  • Business Management/Finance

    BTA Awards 54 Scholarships

    by Mark Vruno July 30, 2026
    by Mark Vruno July 30, 2026

    $1.9975 million has been awarded to students since 1984-85, the Business Technology Association (BTA) reports.

    Read more
  • Business Management/Finance

    BTA IGNITE Kansas City & BTA at 100 Celebration

    by Mark Vruno July 28, 2026
    by Mark Vruno July 28, 2026

    Celebrity Jay Leno to help ring in the Busness Technology Association’s one-hundredth year in Kansas City, MO (September 1-3) at BTA 100.

    Read more
  • CR Exclusives

    GreatAmerica’s Jennie Fisher: Diversification and What’s Next (Part 2 of 2)

    by CJ Cannata June 30, 2026
    by CJ Cannata June 30, 2026

    On the last day of her full-time tenure at GreatAmerica, the office technology industry icon continues to reflect on her noteworthy career and provides insights about AI and diversification as she transitions into a new chapter.

    Read more
  • CR Exclusives

    Legal Q&A with BTA’s Lead Lawyer, Greg Goldberg

    by Mark Vruno June 22, 2026
    by Mark Vruno June 22, 2026

    As the Business Technology Association celebrates its 100th anniversary, BTA General Counsel Greg Goldberg fielded some questions on the minds of dealers in the 26th year of the new millennium.

    Read more
  • Business Management/Finance

    How to Fire a Customer

    by Adrienne Palmer April 2, 2026
    by Adrienne Palmer April 2, 2026

    Cutting ties: Learn the warning signs and how to fire a customer.

    Read more
  • CLICK: The Office Technology Industry’s Executive Connection Summit, 2026 Edition

    by CJ Cannata March 5, 2026
    by CJ Cannata March 5, 2026

    Where we were last month: ECS 2026, the big office technology event in Arizona!

    Read more
  • CR Exclusives

    6 Office Technology Dealer Channel Icons Share Their Wisdom

    by Mark Vruno March 5, 2026
    by Mark Vruno March 5, 2026

    Lessons from the past can help today’s office technology dealers to stay competitive.

    Read more
  • Growth & Profitability

    Ten Takeaways from My First ECS “Super Summit”

    by Mark Vruno February 19, 2026
    by Mark Vruno February 19, 2026

    Recapping ECS: the Executive Connection Summit 2026.

    Read more
  • CLICK: Konica Minolta ‘High Velocity’ Summit and POA’s ‘Elevate’ 2026 Kickoff Meeting

    by CJ Cannata February 5, 2026
    by CJ Cannata February 5, 2026

    Photos of where we were this fall, including the PRINTING United Expo in Orlando, Ricoh’s Dealer Summit in Nashville, and LDI Connect’s Technology Showcase in New York City.

    Read more
  • Breaking News, Business & Finance

    Monday with Mark: Office Technology News Highlights, January 12 – 16, 2026

    by Mark Vruno January 20, 2026
    by Mark Vruno January 20, 2026

    Our rapid recap of the previous week’s office technology news.

    Read more
  • Office/Workplace Technology

    BTA’s e-automate Elevate & BTA IGNITE Orlando to Be Held March 19-21

    by Mark Vruno January 16, 2026
    by Mark Vruno January 16, 2026

    With a spring 2026 focus on e-automate, IT, and AI, Business Technology Association (BTA) dealer members receive 2-for-1 registration.

    Read more
  • CR ExclusivesAnnual Dealer Survey

    ON THE RECORD: From The Cannata Report President & CEO’s Desk

    by CJ Cannata December 22, 2025
    by CJ Cannata December 22, 2025

    Heartfelt gratitude from The Cannata Report for another successful awards and charities Gala!

    Read more
  • Growth & Profitability

    IT Nation Connect Global 2025 Empowers Office Technology Channel

    by Mark Vruno December 8, 2025
    by Mark Vruno December 8, 2025

    Forty office technology dealers and nearly 4,000 other techies came together in Florida at the invitation of ConnectWise.

    Read more
  • CR ExclusivesAwards & Charity

    Frank Awards’ Winners Revealed at 40th Anniversary Awards & Charities Gala

    by Mark Vruno November 14, 2025
    by Mark Vruno November 14, 2025

    OEMs Sharp and Ricoh win three awards each at The Cannata Report’s 40th Anniversary Awards & Charities Gala for the dealer channel and office technology industry.

    Read more
  • Breaking News, Business & Finance

    Monday with Mark: Office Technology News Highlights, September 8 – 12, 2025

    by Mark Vruno September 15, 2025
    by Mark Vruno September 15, 2025

    Welcome to Monday with Mark, our rapid recap of the previous week’s office technology news.

    Read more
  • Business Management/Finance

    Mastering HubSpot Online Program from BTA, IBPI

    by Mark Vruno September 10, 2025
    by Mark Vruno September 10, 2025

    Starting on October 2, the free program will be hosted by BTA, Quantum Business Solutions, and IBPI.

    Read more
  • Business Management/FinanceBreaking News, Business & Finance

    Business Technology Assn. Cost Management for Service Online Workshop

    by Mark Vruno September 5, 2025
    by Mark Vruno September 5, 2025

    Find out what story your dealership’s service department’s numbers tell at the Business Technology Association’s FIX Cost Management for Service 3.0 Online Workshop starting on October 14.

    Read more
  • Video

    Fridays with Frank – A CONVERSATION WITH MIKE STRAMAGLIO, PART 2

    by Mark Vruno August 1, 2025
    by Mark Vruno August 1, 2025

    Frank Cannata and Mike Stramaglio continue their recent conversation, which pivoted to the ‘youth movement’ within the office technology dealer-partner channel. Mike previews some related content coming next February to the Executive Connection Summit.

    Read more
  • Breaking News, Business & Finance

    Monday with Mark: Office Technology News Highlights, July 21-25, 2025

    by Mark Vruno July 28, 2025
    by Mark Vruno July 28, 2025

    Welcome to Monday with Mark, our rapid recap of the previous week’s office technology news.

    Read more
  • Video

    Fridays with Frank – POWER PANEL AT 2026 EXECUTIVE CONNECTION SUMMIT?

    by Mark Vruno July 25, 2025
    by Mark Vruno July 25, 2025

    Frank Cannata hatched an idea, thanks to Mike Stramaglio. Now, to turn the panel concept of seven leading copier association presidents into reality at the Executive Connection Summit next February . . . .

    Read more
  • Breaking News, Business & Finance

    BTA Scholarship Winners for 2025-26

    by Mark Vruno July 23, 2025
    by Mark Vruno July 23, 2025

    The Business Technology Association (BTA)has awarded nearly $2 million to students since 1984-85.

    Read more
  • Video

    Fridays with Frank – BUSINESS TECHNOLOGY ASSOCIATION CONFERENCE RECAP

    by Mark Vruno July 11, 2025
    by Mark Vruno July 11, 2025

    Frank Cannata asks Editor-in-Chief Mark Vruno about his inaugural Business Technology Association (BTA) National Conference.

    Read more
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  • Current Issue
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  • Topics
    • Business Management/Finance
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    • WatchLists
  • Events
    • Annual Awards & Charities Gala
    • Awards & Charities Gala 2025
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  • Search
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