Frank G. Cannata welcomes special guest Greg Goldberg, general counsel for the Business Technology Association (BTA), to discuss challenges facing dealers today.
BTA
Founded in 1926, the Business Technology Association (BTA) serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, provide services and sell hardware, software and supplies with the primary goal of helping businesses optimize business document and information workflows. The BTA offers educational programs, information, research, legal services, publications and guidance to its member dealerships throughout the U.S.
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TAG aims to drive smarter service management across the print ecosystem by joining The Consortium.
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As an affiliate member of Crickets Continuum, Ascension aims to expand dealer-channel access to office-ready robots, AI voice assistants, workflow automation, and executive-level sales training.
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$1.9975 million has been awarded to students since 1984-85, the Business Technology Association (BTA) reports.
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Business Management/Finance
BTA IGNITE Kansas City & BTA at 100 Celebration
by Mark Vrunoby Mark VrunoCelebrity Jay Leno to help ring in the Busness Technology Association’s one-hundredth year in Kansas City, MO (September 1-3) at BTA 100.
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CR Exclusives
GreatAmerica’s Jennie Fisher: Diversification and What’s Next (Part 2 of 2)
by CJ Cannataby CJ CannataOn the last day of her full-time tenure at GreatAmerica, the office technology industry icon continues to reflect on her noteworthy career and provides insights about AI and diversification as she transitions into a new chapter.
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As the Business Technology Association celebrates its 100th anniversary, BTA General Counsel Greg Goldberg fielded some questions on the minds of dealers in the 26th year of the new millennium.
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Cutting ties: Learn the warning signs and how to fire a customer.
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CLICK: The Office Technology Industry’s Executive Connection Summit, 2026 Edition
by CJ Cannataby CJ CannataWhere we were last month: ECS 2026, the big office technology event in Arizona!
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CR Exclusives
6 Office Technology Dealer Channel Icons Share Their Wisdom
by Mark Vrunoby Mark VrunoLessons from the past can help today’s office technology dealers to stay competitive.
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Recapping ECS: the Executive Connection Summit 2026.
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CLICK: Konica Minolta ‘High Velocity’ Summit and POA’s ‘Elevate’ 2026 Kickoff Meeting
by CJ Cannataby CJ CannataPhotos of where we were this fall, including the PRINTING United Expo in Orlando, Ricoh’s Dealer Summit in Nashville, and LDI Connect’s Technology Showcase in New York City.
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Breaking News, Business & Finance
Monday with Mark: Office Technology News Highlights, January 12 – 16, 2026
by Mark Vrunoby Mark VrunoOur rapid recap of the previous week’s office technology news.
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Office/Workplace Technology
BTA’s e-automate Elevate & BTA IGNITE Orlando to Be Held March 19-21
by Mark Vrunoby Mark VrunoWith a spring 2026 focus on e-automate, IT, and AI, Business Technology Association (BTA) dealer members receive 2-for-1 registration.
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CR ExclusivesAnnual Dealer Survey
ON THE RECORD: From The Cannata Report President & CEO’s Desk
by CJ Cannataby CJ CannataHeartfelt gratitude from The Cannata Report for another successful awards and charities Gala!
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Growth & Profitability
IT Nation Connect Global 2025 Empowers Office Technology Channel
by Mark Vrunoby Mark VrunoForty office technology dealers and nearly 4,000 other techies came together in Florida at the invitation of ConnectWise.
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CR ExclusivesAwards & Charity
Frank Awards’ Winners Revealed at 40th Anniversary Awards & Charities Gala
by Mark Vrunoby Mark VrunoOEMs Sharp and Ricoh win three awards each at The Cannata Report’s 40th Anniversary Awards & Charities Gala for the dealer channel and office technology industry.
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Breaking News, Business & Finance
Monday with Mark: Office Technology News Highlights, September 8 – 12, 2025
by Mark Vrunoby Mark VrunoWelcome to Monday with Mark, our rapid recap of the previous week’s office technology news.
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Business Management/Finance
Mastering HubSpot Online Program from BTA, IBPI
by Mark Vrunoby Mark VrunoStarting on October 2, the free program will be hosted by BTA, Quantum Business Solutions, and IBPI.
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Business Management/FinanceBreaking News, Business & Finance
Business Technology Assn. Cost Management for Service Online Workshop
by Mark Vrunoby Mark VrunoFind out what story your dealership’s service department’s numbers tell at the Business Technology Association’s FIX Cost Management for Service 3.0 Online Workshop starting on October 14.
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Frank Cannata and Mike Stramaglio continue their recent conversation, which pivoted to the ‘youth movement’ within the office technology dealer-partner channel. Mike previews some related content coming next February to the Executive Connection Summit.
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Breaking News, Business & Finance
Monday with Mark: Office Technology News Highlights, July 21-25, 2025
by Mark Vrunoby Mark VrunoWelcome to Monday with Mark, our rapid recap of the previous week’s office technology news.
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Video
Fridays with Frank – POWER PANEL AT 2026 EXECUTIVE CONNECTION SUMMIT?
by Mark Vrunoby Mark VrunoFrank Cannata hatched an idea, thanks to Mike Stramaglio. Now, to turn the panel concept of seven leading copier association presidents into reality at the Executive Connection Summit next February . . . .
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The Business Technology Association (BTA)has awarded nearly $2 million to students since 1984-85.
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Video
Fridays with Frank – BUSINESS TECHNOLOGY ASSOCIATION CONFERENCE RECAP
by Mark Vrunoby Mark VrunoFrank Cannata asks Editor-in-Chief Mark Vruno about his inaugural Business Technology Association (BTA) National Conference.

