Electronics For Imaging, Inc. (EFI) has released a new addition to its MarketDirect platform. PackCentral allows packaging and corrugated service providers to increase value for the brands they serve by streamlining their end-to-end workflows while also providing future-ready features like SmartBox Designer, a new tool to simplify and visualize online 3D design, according to EFI.
New PackCentral web-to-pack options enhance the functionality EFI MarketDirect offers beyond its core customer communication and marketing campaign management capabilities, adding procurement, order management, and customer collaboration tools designed for packaging converters and brands.
Early reviewers such as Attleboro, Massachusetts-based custom corrugated packaging manufacturer Abbott-Action have been able to see how they can improve their total offering to brands. The product provides an intuitive online design, ordering, and management process that will help make Abbott-Action the preferred or sole converting partner for an even greater segment of its client base.
“We’re excited about the potential with SmartBox Designer to support our key brand agents in specifying content online,” said Abbott-Action CEO J. Samuel Abbott. “Our valued customers are always looking for flexible tools to better manage their artwork and assets through production.
“SmartBox Designer will enable us to push our small box order specification to an online platform,” Abbott added, “enabling our customers to process orders on a digital platform removes internal administrative tasks and greatly improves our speed to market.”
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