Press release from the issuing company:
RockRoot has announced that Keli Perry has joined the company as vice president. Perry will help lead business development, marketing, client success, and operations as RockRoot expands its support for copier and technology dealerships seeking to grow their software businesses.
“Keli and I worked together for seven years at ACDI, and I’ve seen firsthand how she connects ideas, people, and processes to move work forward,” said Kristal Cook, founder and CEO of RockRoot. “I have a clear vision for where RockRoot can go, and I’m excited to have Keli help bring it to life. Her experience and approach will be valuable as we grow our team and help more dealers build successful solutions businesses.”
Perry brings experience in sales, marketing, communications, content strategy, and cross-functional operations, including roles at ACDI and MCS. She holds a bachelor’s degree in Print Journalism and a master’s degree in Communication Studies.
As vice president, Perry will work with Cook to expand dealer relationships, strengthen sales enablement and customer success, and develop the processes and team needed to support RockRoot’s continued growth. Their work will support the company’s dealer-first approach: aligning software strategy with each dealership’s goals, resources, and market opportunities.
“I know the experience, determination, and care Kristal brings to this industry, and I share her commitment to helping dealers succeed,” said Perry. “I’m excited to help build RockRoot and connect strategy, communication, and practical support so dealerships can confidently grow the software side of their businesses.”
About RockRoot
RockRoot provides dealer-first software solutions leadership for copier and technology dealerships. Its Virtual Software Solutions Director service offers hands-on support in leadership alignment, portfolio evaluation, vendor coordination, sales enablement, installation oversight, and customer success. RockRoot helps dealerships expand beyond hardware sales and build profitable, recurring software revenue without the expense of hiring a full-time internal solutions director.
