Toshiba Customizes User Experience with Elevate 2.0

by Scott Cullen

Toshiba Cloud Platform Customizes Company’s e-STUDIO Multifunction Printers

Continuing its commitment to improve the customer experience, Toshiba America Business Solutions has introduced its Elevate 2.0 multifunction printer (MFP) customization platform.  The cloud-based platform enables the personalization of Toshiba’s current e-STUDIO MFPs by allowing Toshiba resellers to add new functionality and customize the user interface (UI) to match each customer’s exact needs.

Elevate-customized MFPs reportedly enhance productivity and utility through the one-touch operation of both common and sophisticated tasks, as well as the simple integration of powerful workflow solutions and apps on a fully customized front panel.  The platform additionally allows clients to feature images and logos while maintaining their branding guidelines and taxonomy.

Elevate 2.0 features the introduction of Elevate Composer, a design portal and app store accessible exclusively to Toshiba’s resellers.  Elevate Composer enables authorized Toshiba resellers to create a custom UI that can be deployed to one or multiple e-STUDIO machines.  Elevate Composer also includes a drag-and-drop style graphical UI with more than 40 workflow applications from which to further tailor a client’s e-STUDIO MFP.

“Elevate 2.0 represents an industry shift as it enables our resellers to personalize Toshiba e-STUDIO MFPs to meet the specific workflow needs of each client,” stated Toshiba America Business Solutions Chief Marketing Executive Bill Melo.  “Providing this level of customization to the customer allows organizations to operate much more efficiently and productively.”

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