Japanese Headlines: Brother Announces New Group Vision

“At Your Side 2030” will drive the company’s business initiatives going forward.

Above; President Ichiro Sasaki announcing “At Your Side 2030.”

On October 6, 2021, Brother Industries President Ichiro Sasaki announced the Brother Group Vision “At Your Side 2030″ for the fiscal years from 2022 through 2030. The vision was created with the aim of further growth and improvement of sustainable corporate value. This goal corresponds with significant worldwide changes such as an increased interest in digitalization, the COVID-19 pandemic, sustainability measures to address global warming, and business environment changes for the Brother Group.

“Since its founding, the Brother Group has been developing its business in the spirit of At Your Side,” said Sasaki. “At Your Side is the spirit Brother has cherished, enabling us to put customers first as we evaluate our business decisions, always acknowledging the customer’s position.”

“At Your Side 2030” represents the areas that Brother will be focusing on to provide value to customers and how Brother would like to be perceived by its customers. Brother’s initiative incorporates the following three elements:

• What Brother would like to remain to be. The Brother Group supports productivity and creativity for ‘you’ around the world, staying nearby, and contributes to the development of society and global future.
• The way to provide value. The Brother Group will identify and eliminate bottlenecks to customer success by leveraging its diverse proprietary technologies and its global network of production, sales, service, and development bases spread in more than 40 countries and regions.
• Focus areas. The Brother Group strives to be an irreplaceable partner in the industrial and printing areas.

Brother’s Focus Areas

Brother has positioned the industrial and printing areas as its primary focus areas moving toward 2030 and plans to strengthen them over this time. The company intends to continue to grow as a complex business entity by transforming its business portfolio through innovation in the industrial area and transformation in the printing area.

In the industrial area, Brother has set a policy to ensure trust as a best practice by improving productivity in areas where Brother’s strengths can be utilized and by tackling problems for working people and the global environment.

In the printing area, Brother’s primary product in recent years, the company’s policy will focus on providing products and services to meet the expectations of working people due to the significant environment changes for office work and printing. It will build new pillars that transcend the boundaries of their conventional business.

Revised “Brother Group Environmental Vision 2050”

Brother has revised the environmental target “Brother Group Environmental Vision 2050,” which was initially formulated in 2018, toward fiscal year 2050 to strengthen further investment in the environmental response and environmental fields. With this revision, Brother aims to be carbon-neutral in all business activities and minimize CO2 emissions in its entire value chain by 2050.

“I believe it is very important for Brother to fulfill its responsibility to the global environment in order to continue its corporate activities,” said Sasaki, explaining the reason for revising the vision. “In 2018, we set Brother Group Environmental Vision 2050. And, we have already achieved the 30% reduction in CO2 emissions from fiscal year 2015, which was set as the mid-term target for fiscal year 2030, ahead of schedule. Therefore, we have reviewed our CO2 emission target in the Brother Group Environmental Vision 2050, aiming to strengthen our efforts further for the global environment.”

Based on these new visions, Brother plans to announce its mid-term strategy in spring of 2022.

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