Blog by Art Post of Stratix Systems, Cricket Global and Print4Pay Hotel
Iāve been in this business [of selling office print devices] for 45 years. Iāve watched the evolution from liquid toner, to digital, to connected MFPs, to todayās AI-enhanced workflow hubs. Iāve also watched the people using them, and thatās where the real story is. Because hereās the truth no one in our industry wants to say out loud: When the Boomers retire, the printed page goes with them. Boomers grew up in filing cabinets. They love paper. They trust paper. Theyāll print emails, proposals, and spreadsheets just to āreview them properly.ā Many of them still keep binders. Those habits drove the golden age of A3 copiers. But every month more Boomers walk out the door with their retirement cake, and theyāre taking a huge chunk of print volume with them.
Gen X: The Last Stand for A3
Gen X is now in leadership, and they still appreciate a good printed contract or a set of construction drawings. Theyāll hang onto print longer than anyone else.
But even theyāre shifting toward:
- digital approval flows
- cloud storage
- scanning instead of copying
Gen X will be the last big generation to justify large A3 deployments in offices.
Millennials (Gen Y): The Turning Point
Millennials donāt hate printers, they just donāt think about them. Their workflow looks like this:
Scan ā Store ā ShareĀ notĀ Print ā Copy ā File
Theyāre fine signing digitally. They collaborate in Teams and Google Drive. They work remotely. Printing is a āspecial occasionā activity. Marketing materials, legal packets, and engineering plans will still hit paper, but the volume isnāt coming back.
Gen Z and Gen Alpha? Forget It.
This is the first workforce that actively avoids print. Many donāt know how to use a copier. Ā They see printers as slow, confusing, and environmentally wasteful. They expect automation, apps, and instant access. They wonāt buy copiers.
They will buy:
- robotics
- workflow automation
- intelligent document processing
- digital collaboration tools
To them, paper is friction.
So What Happens to Office Print Devices?
Weāre already seeing the shift:
- Fewer A3 placements
- A4 dominating whatās left
- Wide-format engineering print hanging on the longest
- Packaging, labeling, and signage staying strong
And the copier itself?
It stops being a āprinterā and becomes a:
- scanner
- capture device
- automation gateway
- robotic endpoint
The printed page becomes specialty output, not daily output.
The Dealer Fork in the Road
This is where things get interesting.
Dealers who evolve will replace declining print revenue with:
- robotics service
- workflow automation
- managed IT
- cybersecurity
- document intelligence
Think about it, who already has:
- field technicians
- service contracts
- leasing relationships
- onsite access
- recurring revenue models
Copier dealers.
We are perfectly positioned to become the service channel for the next generation of office technology, including robotics. Itās the natural evolution. Dealers who donāt evolve? Theyāll become the typewriter dealers of the 2030s.
My Two Cents
Print doesnāt disappear overnight. But its role changes from ācentral business toolā to āsupporting specialist.ā The copier becomes the front door to digital transformation, and in many cases, the docking station for a robot that handles the mundane tasks weāve been supporting for decades.
Paper goes down. Scans go up. Automation wins. And the dealers who embrace that shift will lead the future, not chase it.
About the Author
In addition to being the co-Founder of Crickets Global, founder of Print4Pay Hotel, and founder of Jersey Plotters, Art Post has been a client relationship manager at Stratix Systems for more than 27 years.
