Sales & Marketing

At DocuWorld’s partner event in Houston this past spring, an executive panel featured three dealer leaders engaged in a dynamic Q&A focused on office-technology industry transformation via business process automation (BPA) software.

In 2022, nearly one-third of responding dealers reported competing against OEM branches as their chief source of anxiety; last year, the percentage calmed to half that number (16%).

Social media and new technologies are useful tools, but it’s equally important to understand the buying habits of the younger generation of decision makers.

In the office technology industry, customer appreciation works in two ways. There’s the appreciation that vendors show their dealer partners, and the appreciation dealers show their customers with customer events and other perks.

Highlights from Pacific Office Automation’s annual sales meeting in Portland, Oregon.

When did you last say thank you to someone? I mean, not to your partner for preparing breakfast for you, or the supermarket cashier, just because it’s a habit.

Customer appreciation events engage customers and allow businesses to express gratitude while building loyalty and cultivating brand awareness.

Personal relationships between vendors and dealers foster the dealerloyalty that helps business happen.

Vertical markets allow office technology dealers to expand their reach in the community and grow.

Impact Networking’s managed marketing services is a prime example of a unique diversification strategy for dealers in the office technology industry.

Greg Walters, Inc. announced the release of the DOTC Office Technology Partnership Ecosystem blueprint. The DOTPE identifies…

While the supply chain crunch has impacted all OEMs and subsequently their dealers, Sharp says its strategy to navigate the crisis sets them apart…

The February issue of The Cannata Report focuses on diversification. Included in that issue is a Virtual Panel featuring members of The Cannata Report’s…

In this episode of The Cannata Report’s What’s Hot & What’s Not, Chris Taylor, president & CEO of Fisher’s Technology in Boise, Idaho, reveals the business…

As a sidebar to our September production print issue, we asked the leasing companies what interest are they seeing from dealers for…

Reed Melnick is not happy. The president of PopSmart Technologies, headquartered in Farmers Branch, Texas, is flustered by the ongoing…

If you’re like most dealers, there may be a couple of things running front and center through your brain. First is how you can keep your business running and profitable in a world…

This week, Kathryn Murph, president of ABR Digital Office Solutions in Savannah, GA, shares which product categories are doing well for ABR and which…

LDI Color Toolbox’s Jerry Blaine and Becky Blaine share what’s hot and what’s not at their dealership located in Jericho, New York.

Business seems to be picking up for many dealers and we thought it would be interesting to ask dealers what products and/or services categories…

For Dominic Pontrelli, founder of Pontrelli Marketing, many dealers are not using their CRM platform properly, which not surprisingly has a…

On November 2, 2020, HP’s new partner engagement program, HP Amplify, went live. Then came 2021, and HP partners—primarily…

We know, we know. Click counts are declining. This has been happening for a while, it’s one of the things that bothers you and you’re wondering what…