Vertical markets allow office technology dealers to expand their reach in the community and grow.
Sales & Marketing
News about promoting and selling office technology products or services, including market research and advertising. Marketing aims to deliver standalone value for customers through content, aiming to demonstrate product value, strengthen brand loyalty, and ultimately increase sales.
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VideoSales & Marketing
Impact Networking’s Managed Marketing Services Shine as a Diversification Strategy
by CJ Cannataby CJ CannataImpact Networking’s managed marketing services is a prime example of a unique diversification strategy for dealers in the office technology industry.
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Breaking News, Business & FinanceSales & Marketing
Greg Walters, Inc. Releases the DOTC Office Technology Partnership Ecosystem
by Scott Cullenby Scott CullenGreg Walters, Inc. announced the release of the DOTC Office Technology Partnership Ecosystem blueprint. The DOTPE identifies…
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Your website’s B2B online buying experience should focus on customers, not internal sales teams. Fact: “We don’t currently have an e-commerce platform…
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Sales & Marketing
Supply Chain Update: Sharp Keeps the Pipeline Flowing
by Scott Cullenby Scott CullenWhile the supply chain crunch has impacted all OEMs and subsequently their dealers, Sharp says its strategy to navigate the crisis sets them apart…
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Sales & Marketing
Industry Executives Share Their Views on e-commerce
by Scott Cullenby Scott CullenThe February issue of The Cannata Report focuses on diversification. Included in that issue is a Virtual Panel featuring members of The Cannata Report’s…
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In this episode of The Cannata Report’s What’s Hot & What’s Not, Chris Taylor, president & CEO of Fisher’s Technology in Boise, Idaho, reveals the business…
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Sales & Marketing
Are More Dealers Inquiring About Funding Production and Industrial Print Equipment?
by Scott Cullenby Scott CullenAs a sidebar to our September production print issue, we asked the leasing companies what interest are they seeing from dealers for…
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Reed Melnick is not happy. The president of PopSmart Technologies, headquartered in Farmers Branch, Texas, is flustered by the ongoing…
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If you’re like most dealers, there may be a couple of things running front and center through your brain. First is how you can keep your business running and profitable in a world…
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Sales & Marketing
What’s Hot & What’s Not at ABR Digital Office Solutions
by Scott Cullenby Scott CullenThis week, Kathryn Murph, president of ABR Digital Office Solutions in Savannah, GA, shares which product categories are doing well for ABR and which…
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LDI Color Toolbox’s Jerry Blaine and Becky Blaine share what’s hot and what’s not at their dealership located in Jericho, New York.
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Business seems to be picking up for many dealers and we thought it would be interesting to ask dealers what products and/or services categories…
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For Dominic Pontrelli, founder of Pontrelli Marketing, many dealers are not using their CRM platform properly, which not surprisingly has a…
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On November 2, 2020, HP’s new partner engagement program, HP Amplify, went live. Then came 2021, and HP partners—primarily…
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Sales & Marketing
Sales Superiority: Build Stronger Relationships with Consultative Selling
by Noel Wardby Noel WardWe know, we know. Click counts are declining. This has been happening for a while, it’s one of the things that bothers you and you’re wondering what…
