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It is confusing to be confronted by all those marketing communication buzzwords and strategies. Preparing for this article, I made a list of the most common slogans floating around…

The world continues to grapple with social media’s influence as Facebook struggles with privacy woes and fake news and other platforms find themselves under closer scrutiny…

Doing business in 2021 requires a rethink of how best to market and promote a business. This month six marketing professionals from six different segments of the…

On November 2, 2020, HP’s new partner engagement program, HP Amplify, went live. Then came 2021, and HP partners—primarily the U.S. independent dealer channel—began…

For the last few months, I have been hearing from dealers about HP’s Amplify program. At first, I reached out to HP and asked to speak to someone who had sufficient authority…

You can’t judge a book by its cover. Same is true for a dealer’s website. Just because the website is difficult to navigate and looks like it was designed by a novice doesn’t mean…

Social media. Love it, hate it, or spend all day scrolling through it while kind of secretly hating it, you can’t live without it. At its best, it’s a way to bring people together…

Imagine your two biggest markets being the New York metropolitan area and Los Angeles. Then consider what would happen if those two markets were ravaged by COVID-19…

Memorial Day is a United States federal holiday commemorating our members of the armed services who have made the ultimate sacrifice. It is observed annually on the last…

“A printer is actually a fairly sophisticated piece of computing equipment,” explained Roz Ho, vice president and global head of software at HP…

After a prolonged period of quiet, Visual Edge Technology resurfaced in April with the announcement about the national launch of…

Tell me why I don’t like Mondays, but don’t tell me you don’t like The Cannata Report’s Manic Monday, a recap of imaging industry…

In this week’s episode of Fridays with Frank, Frank G. Cannata weighs in on what he’s been hearing from dealers about the HP Amplify…