Impact Networking (Lake Forest, Illinois) has expanded its executive team with three new leaders joining the C-suite. Each brings the expertise and vision to help the porgressive dealership elevate its customers’ experience, deepen support, and stay ahead of business needs:
- Chief Marketing Officer
- Chief People Officer
- Chief Sales Officer
These additions mark an exciting milestone in our growth as a national brand and a renewed commitment to providing exceptional service, grounded in our people-first philosophy and aligned around your success.
Meet the Leader Trio Joining the Impact Networking Team
Keir Hoppe, Chief Marketing Officer
Hoppe comes to Impact Networking with more than 20 years of experience in tech, cybersecurity, and B2B marketing strategy. Her expertise will play a key role in positioning Impact for long-term sustainable growth, deepening client engagement, and making it easier to understand—and benefit from—the full range of Impact’s partnerships.
Cynthia Bennett, Chief People Officer
Bennett has spent the last 13 years shaping the team culture that sets Impact apart. As our first-ever CPO, she’s now leading efforts to invest even deeper in our people—so that every person you work with at Impact is equipped, empowered, and aligned to deliver the best possible experience.
Erik Carlsen, Chief Sales Officer
Erik joins us with a strong track record of scaling high-performing sales teams while staying rooted in customer relationships. His arrival comes at a pivotal moment in Impact’s national growth and brings fresh momentum to our mission of driving innovation and success in all of our partnerships.

