Ricoh Japan, led by President Tohru Kasai, held “RICOH Value Presentation 2026,” an exhibition showcasing its core products, at Tokyo Big Sight on June 9 and 10. This year’s theme was “DX & GX: Opening the Era of Transformation with AI”—with GX referring to Green Transformation. Based on Ricoh Japan’s internal practices and its experience supporting customer transformation, the event introduced, through seminars and exhibits, practical guidance for connecting AI and other digital technologies to management decision-making and business transformation.
Toward fiscal 2030, Ricoh Japan has set targets to expand stock-based digital services at a CAGR of more than 6%, double SIF—the number of contracted services—increase customers using services across multiple domains by 11%, and raise the proportion of employees at professional level 3 or above to more than 70%. To achieve these goals, Ricoh Japan is promoting the expansion of stock-based digital services in priority areas and a customer-deepening strategy that provides multiple stock-based services to each customer. The company also aims to support customers’ DX and GX initiatives, contribute to their sustainable growth, and help address regional and social challenges.
At the keynote session of “RICOH Value Presentation 2026,” Takahiro Irisa, director, chairman, and executive officer of Ricoh Japan, delivered a presentation titled “Making ‘Work’ More Creative in the Age of AI: Transforming into an Organization Where Autonomous Individuals Thrive.” He explained the path toward DX and AI utilization by presenting the specific processes and outcomes Ricoh Japan experienced internally, from preparing for AI introduction to putting AI into practical use.
Ricoh Japan President Tohru Kasai
In the exhibition hall, Ricoh Japan presented cutting-edge, AI-powered solutions that embody its management policy. The displays were staged in the style of a historical drama, evoking Japan’s Sengoku, or Warring States, era of business competition. The solutions were organized into five themed “battle formations:” Corporate Risk Defense, AI and Future Implementation, Sustainable Corporate Growth, Business Transformation, and Organizational Activation. Visitors were encouraged to experience the solutions firsthand, while staff listened to each customer’s challenges and explained how the most effective solutions could be applied. In addition, kawaraban vendors—historical street-news sellers from the Edo period, considered predecessors of Japanese newspapers—handed out venue maps to visitors, creating a lively festival-like atmosphere.
Ricoh’s rich past points to its promising future
The first area after entering the venue featured “Ricoh 90th Anniversary Picture Scroll: A History of Transformation.” This exhibit presented Ricoh’s corporate journey and showcased products that opened new eras, including the RICOPY 101, released in 1955 and recognized as part of Japan’s copier heritage.
A busy exhibition hall at the recent Ricoh exhibition in Tokyo.
In the “Corporate Risk Defense” area, Ricoh Japan set up a “Security Issues Diagnosis Corner,” where customer challenges were identified, and security products and services suited to their needs were introduced. The company also made a reference exhibit of “StarQuest for RICOH,” a support service announced by Ricoh Japan on June 9 that uses AI to streamline compliance with the Security Control Assessment System for Strengthening Supply Chains, or the SCS Assessment System, promoted by Japan’s Ministry of Economy, Trade and Industry.
The SCS Assessment System evaluates the security level of business partners through a common assessment scheme. Because the system is scheduled to begin operation at the end of fiscal 2026, many companies will be required to prepare for compliance. Ricoh Japan’s support service is priced at 30,000 yen per month and enables companies to work toward obtaining star-level certification under the system, even without specialized knowledge, through AI-assisted functions.
In the “AI and Future Implementation” area, the AI experience zone (pictured at top) drew large crowds. Ricoh Japan also made a reference exhibit of “Sales Meeting Support AI,” which allows AI to handle the tasks of researching, reading, and cross-checking information in preparation for sales meetings. One example demonstrated how AI can search for subsidies suited to a specific sales opportunity. Based on a customer’s industry, location, and business challenges, the AI can comprehensively research numerous subsidy programs, assess their relevance, simulate potential subsidy amounts, and display the results in a consolidated format.
Other reference exhibits included a self-improving AI agent that incorporates experience and feedback from actual business operations that updates its own decision-making accuracy. Ricoh Japan also exhibited an AI meeting room, where AI participates in discussions and helps guide participants toward conclusions.
In the “Sustainable Corporate Growth” area, Ricoh Japan introduced GX solutions suited to each customer, organized according to six stages of decarbonization.
Kawaraban newspaper vendors also appeared.
In the “Business Transformation” area, approximately 40 solutions for strengthening management and improving operational efficiency through DX were displayed. These included solutions for back-office operations and specific industries, business reform solutions using the “SD model” multifunction printer with enhanced scanner functions, and business reform solutions using low-code and no-code tools.
