In this episode, Founder Frank G. Cannata chats with Mike Boyle, the new president of BTA. Boyle is a “senior dealer” who has worked in office technology for more than four decades, presiding over BASE Technologies Inc. in the Northeast (Bethel, Connecticut). Together, his and Cannata’s collective career experience nearly equates to the 100-year milestone that the Business Technology Association is celebrating this year. The pair urges dealer owners not to operate in silos. Attend the meetings and educational sessions, Boyle encourages, and take part in peer-sharing opportunities. No single person has all the answers, he points out, and you’ll likely come away with a “nugget” or three of useful information. Association members should take full advantage of the resources offered by BTA, which works with the industry’s manufacturers to advocate for the dealer community.
What Boyle is ‘giving back’ to the office technology industry
Cannata acknowledges the rough period that dealerships are currently experiencing and asks Boyle whether there is any merit to “doing things differently.” The BTA president says it’s no secret that print volumes are down, noting that diversified product and service offerings have become a must for dealers. Whether you are considering adding managed IT or production printing, talk to fellow dealer owners who’ve ventured into that territory and find out what roadmap they’ve used. BASE Technologies has experienced solid success with reselling VoIP (Voice over Internet Protocol) systems, Boyle shares, which require less upfront investment than some other diversification options. Why should dealerships consider appointing internal AI task forces?
