Listen as our president and CEO CJ Cannata joins Aileen BeVard on DLL’s The Pulse Podcast in the second part of their conversation exploring insights from our latest nationwide Annual Office Technology Dealer Survey.
Cannata’s conversation with DLL’s BeVard, an account manager for workplace solutions, centers on the strategic shifts shaping future growth in the independent dealer channel, particularly the rise in revenue from diversified offerings—an indicator that the traditional dealer business model continues to evolve.
Cannata identifies IT services and production printing, along with security, as significant emerging growth areas. Cannata also points to longer-term opportunities such as textile printing that The Cannata Report is actively monitoring.
🎧 Listen here to Part 2: https://bit.ly/3Pr7leq
Looking ahead, he tells BeVard that diversification will be essential as dealers face increasing pressure to grow beyond their core business. With estimates indicating dealers may need to increase copier revenues by as much as 23% to 26% annually to maintain profitability, expansion into adjacent markets is becoming increasingly imperative.
Overall, part 2 of the discussion on DLL’s The Pulse Podcast underscores that dealers who embrace new technologies, prioritize security, and invest in higher-growth segments will be best positioned to compete as the office technology channel continues to evolve.
🎧 Listen here to Part 1: https://bit.ly/46jBqCo
Access additional data and analysis from The Cannata Report’s 40th Annual Dealer Survey via the links below:
- 40th Annual Office Technology Dealer Survey: Executive Summary (Part1): including data related to total annual revenue, shifting market share, primary revenue sources, managed IT services, production printing, and acquisitions in the channel.
- 40th Annual Office Technology Dealer Survey: Executive Summary (Part 2): spotlighting findings related to top causes of concern, dealers’s ratings for their A3 and A4 manufacturers and leasing partners.
- 40th Annual Office Technology Dealer Survey: Obstacles to Improving Profitability: overall, managed IT services represented 7.6% of office technology dealer revenue in 2024.
- 40th Annual Office Technology Dealer Survey: Production Printing Can Improve Profitability: approximately 6% of overall dealer revenue in 2024 was derived from the sale and service of toner or inkjet production printing digital presses.
- 40th Annual Office Technology Dealer Survey: A3, A4, and Managed Print Services: Managed Print Services(MPS) is the second-highest source of revenue, accounting for 13.2% of overall revenue among office technology dealers surveyed.
- Office Technology Dealer Revenue Breakdown in 2024: Eighty percent (80%) of this year’s office technology dealer respondents generated revenue of less than $14 million in 2024.
